Responsibilities

• Lead retail media strategy and activation, including diving into campaign details with the agency. Accountable for delivering business and financial outcomes attributed to media activity and explaining any misses.
• Lead digital media activation, with emphasis on performance marketing tactics, including paid search and paid social media across North America and Mexico.
• Lead content creation for all advertising. Partner with marketing peers and agency on calendarization of key themes, content priorities, and creative assets
• Ensure advertising drives qualified site traffic to powerstop.com to minimize returns by helping consumers find their proper fit
• Introduce learning mindset to continually test, measure, learn, and improve efficiency and effectiveness for large, complex product assortment
• Develop audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into more simple, consistent dashboards and stories. Frequent reporting expected from key senior leaders.
• Partner deeply with Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, ultimately helping positively contribute to overall sales performance
• Oversee Retail Media manager who owns hands-on keyboards activities for smaller retail media businesses like Walmart Connect and AutoZone and weekly detailed connects on Amazon campaigns.

Requirements

• Bachelor’s degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus.
• 10+ years of experience in a combination of digital media and advertising
• Proven results and success while managing media budgets of $5+ million across digital networks
• Strategic thinker with the ability to translate business needs into media and advertising plans
• Deep understanding of best practices for retail media, digital media, ad formats and messaging, targeting capabilities and approaches, and marketing measurement (ROI, MMM)
• Superior analytical skills with comfort interpreting large data sets and KPIs to inform decisions
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders
• Proficiency with digital media platforms such as Google, Meta, and accompanying analytics tools
• Bias towards action, takes on the hardest problems head-on
• Proactive cross-collaboration with peers to get things done and win together
• Ability to balance being in the details and knowing both the plan and it’s results with thinking strategically
• Honest, ethical, and transparent

Benefits

• comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k)-match retirement plan.