Responsibilities

• Develop and Execute Strategic Marketing Plans: Develop and implement innovative campaigns to raise awareness, drive engagement, and promote our programs and services.
• Collaborate with cross-functional teams to align marketing efforts with the organizational goals.
• Digital Marketing Leadership: Oversee the organization’s digital presence, including website, social media, email marketing, and online advertising by utilizing Return on Market Investment, Cost Per Click, etc.
• Utilizing digital marketing techniques to reach target audiences and maximize online visibility.
• Stay up to date with industry trends and emerging technologies to continually enhance our digital marketing strategy.
• Brand Management: Ensure consistent brand messaging and visual identity across all communication channels
• Collaborate with internal stakeholders to develop and maintain brand guidelines
• Craft and execute branding strategies that authentically reflect our mission, vision and values.
• Content Creation and Storytelling: Develop compelling and inclusive content that highlights the stories and achievements of individuals with disabilities.
• Collaborate with programs team to gather impactful stories for marketing and communication purposes

Requirements

• BA/BS degree in Communications, Marketing Business, or equivalent work experience
• Three to five years related experience
• Self-motivated and detail-oriented professional with excellent writing, organizational and interpersonal skills required.
• In-depth knowledge of digital marketing strategies and tools.
• Ability to work independently and as a team member with other staff, board members, and members of the community.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Acrobat Pro, and Microsoft Office. Self-starter and quick to learn new software programs and technology. Ability to use a Mac and OS operating system
• Strong social media communication skills.
• A demonstrated commitment to high professional ethical standards.
• Excellent analytical, leadership, and time management skills.
• High comfort level working in a diverse environment.