Director of Marketing + Communications at Philly Art Center | Philadelphia, PA | $25/hr – $27/hr

Director of Marketing + Communications

Philadelphia, PA (On-site)

$25/hr – $27/hrSenior Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Lead a multifaceted in-person arts marketing role, overseeing a two-person team and multichannel strategy to advance Philly Art Center’s programming.

Own cross-channel marketing strategy and team leadership.
Must-have: 2–5 years of experience in marketing with multichannel campaigns.
Standout: Community-focused arts education audience and in-person outreach signals.

Manage a team of two including a social media manager and graphic designer.
Conduct market research to identify trends, audience needs, and competitive positioning.
Develop and implement comprehensive marketing strategies that align with organizational mission and goals, collaborating with program + admin teams to ensure alignment with offerings and educational pedagogy.
Works as part of the administrative team to bridge efforts that span both departments and communications across all channels.
Oversee all aspects of digital marketing including SEO, content marketing, email marketing, and social media marketing.
Manage advertising sales initiatives and optimize print advertising campaigns.
Utilize Google Analytics and other analytics tools to track performance metrics and adjust strategies. accordingly.
Lead the creation of engaging content across multiple channels including website (WordPress), social media platforms (Instagram + Facebook), and email campaigns (Mailchimp).
Collaborate with program + admin teams to ensure alignment with offerings, communication and educational pedagogy.
Conduct market research to identify trends, customer needs, and competitive landscape.

Work Location: In-person 514 Bainbridge Street with the possibility for remote work 1 day per week.
Excellent copy-writing skills with the ability to create compelling content that drives engagement.
Strong creative skills in both visual design and problem solving.
Proven experience in a marketing role with a focus on multichannel strategies.
Familiarity with WordPress and basic HTML for website management tasks.
Significant experience with email marketing.
Knowledge of digital marketing techniques including SEO, PPC (Google AdWords), and analytical tools.
Understand the needs of children, parents, and adult students in relation to arts education.
Ability to manage multiple projects simultaneously while meeting deadlines with precision.
Exceptional organizational skills with the ability to see the broad picture while diving deep into details.