Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with the school’s mission, values, and institutional priorities.
• Serve as a strategic advisor to the Head of School on communications strategy, institutional messaging, reputation management, and market positioning.
• Serve as the institutional steward of Peck’s narrative, ensuring the school’s story, brand positioning, and value proposition are clearly articulated and consistently communicated across all platforms and constituencies.
• Monitor trends in the independent school landscape, establish and monitor KPIs (ex. brand awareness, engagement, conversions), and advise leadership on opportunities and risks related to market perception, enrollment dynamics, and competition.
• Lead the school’s crisis communications strategy, including proactive planning, scenario preparation, and real-time messaging in response to on-campus or community situations; partner with the Head of School and, when appropriate, external advisors to ensure communication is timely, transparent, and aligned with the school’s values.
• Serve as a member of the Administrative Team and contribute to institutional planning and decision-making.
• Partner strategically with the Director of Admissions to support enrollment goals through targeted marketing initiatives and storytelling.
• Lead the marketing strategy and digital campaigns (ex. paid search) for the admissions funnel—from awareness through inquiry—while the Admissions office manages day-to-day CRM operations, such as HubSpot.
• Develop campaigns and communications that highlight the distinctiveness of a Peck education and engage prospective families across northern New Jersey.
• Collaborate with Admissions to ensure prospective families experience a cohesive and compelling narrative throughout the admissions journey.

Requirements

• Bachelor’s degree required; advanced degree or relevant professional experience welcomed
• Significant experience in marketing, communications, brand strategy, or institutional storytelling
• Demonstrated ability to lead strategic marketing and communications initiatives within complex organizations
• Experience in independent schools, education, or nonprofit organizations is a plus; candidates from other sectors should bring a clear interest in and readiness to engage with a mission-driven school community.
• Experience collaborating with senior leadership and advising on institutional messaging or reputation strategy
• Exceptional writing, editing, and storytelling skills across multiple formats
• Experience managing creative teams and external vendors
• Familiarity with digital marketing platforms, analytics tools, and CRM systems (HubSpot experience preferred)
• Ability to balance strategic leadership with hands-on project execution in a fast-paced environment

Preferred

• Experience in independent schools, education, or nonprofit organizations is a plus
• HubSpot experience preferred

Benefits

• The Peck School provides a comprehensive benefits plan to eligible employees, including group health, dental, and vision insurance; health savings accounts; flexible spending accounts; a 403(b) retirement plan; paid time off (sick, vacation, holidays); and professional development opportunities.