Director of Marketing & Communications at The Peck School | Morristown, NJ

The Peck School

Director of Marketing & Communications

Morristown, NJ (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive the school’s marketing, communications, and brand storytelling with a focus on admissions outcomes and reputation management.

Must-have: Significant experience in marketing, communications, or institutional storytelling; ability to lead strategic initiatives
Standout: Crisis communications leadership and cross-functional strategy with admissions collaboration

Job Description

Responsibilities

Develop and implement a comprehensive marketing and communications strategy aligned with the school’s mission, values, and institutional priorities.
Serve as a strategic advisor to the Head of School on communications strategy, institutional messaging, reputation management, and market positioning.
Serve as the institutional steward of Peck’s narrative, ensuring the school’s story, brand positioning, and value proposition are clearly articulated and consistently communicated across all platforms and constituencies.
Monitor trends in the independent school landscape, establish and monitor KPIs (ex. brand awareness, engagement, conversions), and advise leadership on opportunities and risks related to market perception, enrollment dynamics, and competition.
Lead the school’s crisis communications strategy, including proactive planning, scenario preparation, and real-time messaging in response to on-campus or community situations; partner with the Head of School and, when appropriate, external advisors to ensure communication is timely, transparent, and aligned with the school’s values.
Serve as a member of the Administrative Team and contribute to institutional planning and decision-making.
Partner strategically with the Director of Admissions to support enrollment goals through targeted marketing initiatives and storytelling.
Lead the marketing strategy and digital campaigns (ex. paid search) for the admissions funnel—from awareness through inquiry—while the Admissions office manages day-to-day CRM operations, such as HubSpot.
Develop campaigns and communications that highlight the distinctiveness of a Peck education and engage prospective families across northern New Jersey.
Collaborate with Admissions to ensure prospective families experience a cohesive and compelling narrative throughout the admissions journey.
Serve as the steward of Peck’s brand, voice, and visual identity.
Ensure consistency of messaging and storytelling across departments and communication channels.
Identify and develop compelling stories that highlight Peck’s students, faculty, programs, and community life.
Strengthen Peck’s visibility in the broader community through strategic media engagement, partnerships, and outreach.

Requirements

Bachelor’s degree required; advanced degree or relevant professional experience welcomed
Significant experience in marketing, communications, brand strategy, or institutional storytelling
Demonstrated ability to lead strategic marketing and communications initiatives within complex organizations
Experience collaborating with senior leadership and advising on institutional messaging or reputation strategy
Exceptional writing, editing, and storytelling skills across multiple formats
Experience managing creative teams and external vendors
Familiarity with digital marketing platforms, analytics tools, and CRM systems (HubSpot experience preferred)
Ability to balance strategic leadership with hands-on project execution in a fast-paced environment

The Peck School

The Peck School is Northern New Jersey's timeless and transformative co-ed private elementary and middle school education for kindergarten through grade 8.

Founded in 1983

Morristown, New Jersey, USA

113 employees (5 in marketing)

www.peckschool.org