Responsibilities

• Develop and lead the annual and multi-year marketing strategy for The Reser, with primary focus on Reser Presents programming including the art gallery, education programming, and supporting attention to rentals events.
• Plan and oversee integrated multi-channel marketing campaigns across digital, email, print, social media, and paid advertising, calibrated to drive single-ticket sales, build loyalty, and grow overall audience engagement.
• Establish and manage the annual marketing budget, which is close to $200K for FY 2027, maintaining discipline between marketing spend and earned revenue goals.
• Lead audience development strategy, including patron acquisition, retention, reactivation, and segmentation, in close collaboration with the Database Manager. Leverage patron data and purchasing behavior to inform campaign planning and offer development.
• Support the membership program by collaborating with the Donor Engagement team to drive revenue growth and patron retention.
• Serve as the organization's brand guardian, ensuring consistency across all public-facing touchpoints and materials, and building The Reser's identity and reputation.
• Lead marketing strategy for signature organizational initiatives and milestones, treating each as an opportunity for brand elevation, community engagement, and revenue growth.
• Develop and execute a public relations strategy to drive earned media coverage, manage press and media relationships, and position The Reser as a leading voice in Pacific Northwest arts and culture.
• Support and prepare the Executive Director as the organization's primary media spokesperson and public-facing institutional voice.
• Shape a compelling institutional narrative positioning The Reser as a cultural destination, community anchor, and essential part of life in the Portland metro region.

Requirements

• 5 to 7+ years of progressive marketing experience, with at least three years in a director-level role; nonprofit performing arts, entertainment, or gate-driven venue experience strongly preferred

Nice to Have

• nonprofit performing arts, entertainment, or gate-driven venue experience strongly preferred
• Tessitura or similar preferred

Benefits

• Benefits include medical/dental/vision insurance, Flexible Spending Account, paid vacation, fully covered garage parking pass, complimentary tickets and matching 403(b) retirement plan contributions.