Responsibilities

• Develop and implement an integrated strategic communications plan to advance NovaSource Power’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences
• Create marketing/public relations strategy that will allow NovaSource Power’s leadership translate business goals and objectives into meaningful integrated campaign strategies, messaging and content that delivers customer engagement, leads and revenue.
• Identify challenges & opportunities: and emerging issues faced by the organization. Work with our leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them. You’ll also play a key role in helping our brand reach new market segments and expand market share.
• Lead the creation of compelling marketing content across all platforms, channels and geographies and ensure alignment of message.
• Act as Subject Matter Expert for digital marketing. manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, search, personalization, virtual events, etc.

Requirements

• Variety of extensive experience successfully leading marketing or communications teams at an international enterprise level.
• Proficiency in core marketing capabilities such as copy writing, digital creative development, segmentation, investment optimization, etc.
• An understanding of Content Marketing, Customer Marketing, Brand Management, Communications, and/or Global Marketing Operations is required for this role, but expertise in at least one will guarantee your consideration.
• Experience establishing and implementing a multi-year marketing and communication plan at an enterprise level.
• A minimum educational achievement of a bachelor’s degree (preferably Masters) in a related field.
• Proven success in hiring, mentoring, developing, leading, and retaining staff.
• Strong interpersonal skills including diplomacy, persuasion, oral and written communication, public speaking, consensus building, and decision-making.
• Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines.
• Excellent written and oral communication skills.
• Ability to travel up to 10% domestically, and up to 5% internationally.

Benefits

• We value employee life outside of work and provide many ways to accommodate and support our staff in achieving their goals.