Director of Marketing and Communications

Dallas, TX (Hybrid)

$115K/yr – $146K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and coordinate a multi-brand marketing function, turning strategy into actionable campaigns, calendars, and assets across Legacy Utility Group and its operating companies.

  • Own calendar-driven planning, cross-brand campaigns, and cadence for leadership reviews and pipeline movement.
  • Lead and align internal teams and vendors to deliver consistent brand messaging, assets, and sales enablement materials.
  • Identify and implement repeatable processes, workflows, and content themes to scale across multiple Legacy brands.

Job Description

Responsibilities

  • Turn Fractional CMO strategy into clear, organized, and completed marketing work.
  • Own and manage the marketing calendar across Legacy Utility Group and its operating companies.
  • Lead recurring marketing meetings, track priorities, and keep campaigns moving forward.
  • Manage the Marketing Specialist and Content Specialist, including priorities, workload, accountability, and professional development.
  • Coordinate marketing activity across Legacy Utility Group, Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions.
  • Support quarterly and annual marketing planning in collaboration with the Fractional CMO and senior leadership.
  • Identify opportunities to improve marketing processes, workflows, communication, and execution.
  • Coordinate external vendors, agencies, contractors, and print partners as needed.
  • Ensure consistent brand messaging, tone, and visual standards across all marketing channels and materials.
  • Develop and execute integrated marketing campaigns that support brand awareness, recruiting, sales, business development, and client retention.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
  • 7+ years of progressive marketing and communications experience, with at least 3 years in a leadership, management, or team coordination role.
  • Experience in construction, utility services, infrastructure, industrial services, or B2B field services strongly preferred.
  • Demonstrated success managing marketing calendars, campaigns, events, internal communications, and cross-functional projects.
  • Experience managing direct reports, vendors, agencies, or external contractors.
  • Strong project management skills with the ability to manage multiple brands, priorities, campaigns, and deadlines.
  • Strong written and verbal communication skills with the ability to translate complex work into clear, practical messaging.
  • Hands-on marketing execution ability across campaigns, content, email, events, collateral, internal communications, and sales enablement.
  • Ability to lead, organize, and hold team members accountable while maintaining a collaborative team culture.
  • Strong brand judgment and attention to detail.
  • Ability to work effectively with executives, field teams, operations leaders, business development teams, HR, vendors, and creative contributors.
  • Proficiency in Microsoft Office Suite; experience with Canva, Adobe Creative Suite, CRM systems, email marketing platforms, website CMS tools, or marketing automation tools is a plus.
  • Strong organizational skills and the ability to create structure in a fast-paced, operations-driven environment.
  • Practical understanding of digital marketing, social media, email marketing, website content, and campaign reporting.
  • High level of integrity and professional judgment with the ability to handle confidential information with discretion.

Preferred

  • Master’s degree in Marketing, Communications, Business Administration, or a related field preferred but not required.
Nor Cal Pipeline Services logo

Nor Cal Pipeline Services

Nor Cal is a service contractor specializing in hydro excavation, CCTV, CIPP, root control, manhole rehab, pipe jetting, lateral launch, lateral lining, tank cleaning, s.u.e. Utility locating, and more.

Founded in 2007
Roseville, California, USA
87 employees

Traffic Signals

Monthly Visitors
852
Traffic Source Mix
Search
35.7%
Direct
48.7%
Referral
5%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~86