Responsibilities

• Develop and execute a strategic marketing plan to increase awareness and engagement with NWU at the state and regional level.
• Build and maintain a compelling brand presence through digital, social, print, and traditional media.
• Stay informed on emerging marketing trends and technology to effectively engage various audiences and identify opportunities for growth and differentiation.
• Elevate NWU's profile and brand recognition through targeted outreach, sponsorships, partnerships, and engagement initiatives.
• Strengthen relationships with local businesses, civic organizations, and community leaders to enhance NWU's visibility.
• Develop creative campaigns that position NWU as an essential part of the Lincoln community.
• Drive enrollment marketing efforts through compelling storytelling, lead generation, and digital engagement.
• Oversee website strategy, SEO, content development, and digital advertising to ensure NWU reaches prospective students where they are.
• Analyze campaign performance and continuously optimize marketing strategies based on data insights.
• Develop and oversee the production of engaging content, including video, photography, written stories, and social media campaigns.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field; master's degree preferred.
• 7+ years of experience in marketing, branding, or communications, preferably within higher education or a mission-driven organization.
• Demonstrated experience supervising and developing a staff, including setting priorities, providing feedback, and fostering a collaborative team culture.
• Proven track record of increasing brand visibility and community engagement.
• Expertise in digital marketing, content strategy, and data-driven decision-making.
• Strong leadership and team management experience.
• Demonstrated ability to develop message strategy and coordinate creative execution.
• Strong interpersonal skills and the ability to create strong relationships with both campus and community constituents.
• Passion for Nebraska Wesleyan University's mission and the role of higher education in transforming lives and communities.

Preferred

• Master’s degree preferred.