Director, Marketing & Communications at Music Will | Covina, CA | $115K/yr – $121K/yr

Music Will

Director, Marketing & Communications

Covina, CA (Remote)

$115K/yr – $121K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Music Will’s marketing and communications strategy to grow audiences, funding, and brand impact.

Own end-to-end marketing/communications initiatives and cross-functional planning
Must-have: 7–10+ years in mission-driven marketing/communications with leadership
Standout: experience with artist collaboration and SEO-driven growth

Job Description

Responsibilities

Collaborate with the CEO, MarComm team, and various department leads to develop and implement a marketing and communications strategy that expands and engages our key audiences and elevates Music Will’s brand, leading to program impact, funding, and broader brand awareness.
Lead the development and alignment of brand voice across all communication channels (those led by the Marketing & Communications team and those led by other departments), ensuring consistent, high-quality storytelling while adapting tone and messaging to platform, audience, and content type
Own end-to-end execution of marketing and communications initiatives, ensuring projects are delivered on time, aligned to priorities, and meet quality standards.
Establish clear planning processes, timelines, and communication cadences with cross-functional partners to ensure alignment, minimize last-minute requests, and drive consistent execution.
Serve as a strategic partner to other departments, providing guidance and guardrails for communications initiatives driven by those departments.
Provide consistent, engaged management to direct reports, including regular check-ins, clear goal-setting, and ongoing coaching and feedback. Ensure team members have clear priorities, are accountable for deliverables, and are supported in their professional growth.
Oversee Music Will’s email marketing, social media, digital advertising, and PR. Leverage data analytics to inform strategy, optimize campaign performance, personalize audience engagement, and guide long-term marketing decisions, while driving measurable growth and engagement.
Partner on a coordinated story gathering and storytelling effort that supports both our program and fundraising goals.
Integrate our artist relations efforts into the organization’s program, funding, and brand awareness objectives.
Lead implementation and support sustained utilization of SEO to drive increased website traffic.

Requirements

At least 7-10 years of experience in marketing and communications, especially in a mission-driven environment
3-5 years of management and/or leadership experience
Experience developing and implementing strategic marketing plans
Previous lead or strategic oversight role for the creation of content (e.g. blogs, podcasts), including content production and art direction, and managing social media dissemination
Experience managing new and ongoing website development and enhancements; incorporating SEO into tech assets
Demonstrated ability to use digital marketing as a key driver of brand awareness, audience growth, and audience engagement
Work with celebrities, artists, or influencers to collaborate in ways that amplify messages
Proven superior communication skills (written and oral); able to adapt personal style to capture the voice of Music Will and share our story
Ability to operate in a fast-paced, evolving environment while creating clarity, structure, and direction for team members and cross-functional partners.
Demonstrated experience managing and developing teams with a track record of setting clear expectations, providing consistent feedback loop, and driving accountability for results.

Preferred

Certifications and/or degrees in Marketing, Digital Marketing, or related areas
Experience working with educators, or as an educator
Music industry and/or artist relations experience
Experience working with Salesforce, or similar CRM
Music maker, a plus!

Benefits

Benefit package (medical, dental, vision), up to 100% paid for employee coverage
Health Savings Account and Flexible Spending Account Options
Short Term Disability, Long Term Disability, and Life Insurance
403(b) Retirement Savings Plan with 3% match after 90 days of service
Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program 
Discretionary Time Off policy, 10 paid holidays, and company-wide office closure from December 24th through January 1st
Flexible work arrangements
Monthly remote work stipend
Employee Music Enjoyment stipend
Additionally, we provide employees with a laptop, monitor, docking station, and peripherals for business use.

Music Will

Music Will, formerly Little Kids Rock, transforms lives by transforming music education in US public schools. Our network of thousands of K-12 teachers across 50 states lead a national movement that brings innovative and inclusive music education to students.Using genres including rock, pop, Latin, and rap, their program empowers teachers to build music programs as diverse as the kids they serve. As a result, students see themselves reflected in their classes, which strengthens their connection to their school, their peers, and their community. Music Will also donates necessary instruments and curriculum, meeting a key need of many school music programs.Since 2002, the organization has reached more than 1.8M students with highly inclusive and culturally responsive music education. Today, more than 6,000 schools are supported with Music Will programs. Learn more here: www.musicwill.org

Founded in 2002

Covina, California, USA

95 employees (22 in marketing)

www.musicwill.org