Director of Marketing + Communications

Santa Barbara, CA (On-site)

$105K/yr – $115K/yrDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Own brand risk and reputation across owned, earned, and paid media while aligning external messaging with internal leadership to drive attendance, membership, and program revenue.

  • Brand & Communications: lead proactive and reactive messaging for leadership and staff and serve as a primary media contact.
  • Media & Crisis Ownership: manage press inquiries, act as spokesperson when needed, and guide crisis communications with executive alignment.
  • Content & Campaign Oversight: supervise paid ads, online content, press materials, and onsite signage to ensure consistent MOXI branding and outcomes.

Job Description

Responsibilities

  • Responsible for overall brand and reputation management across owned, earned, and paid media.
  • Help meet revenue goals for attendance, membership, contributions, facility rentals, and programs.
  • Provide written and verbal communications leadership, advice, and counsel to leadership team and all staff, both proactive and reactive, internal and external.
  • Create and implement paid advertising plan/budget annually.
  • Manage content creation, creative design, and release or distribution of all online content, press releases, and advertisements (print, broadcast, online, OOH, and more).
  • Develop creative briefs and oversee all aspects of the production of all print and online collateral including an annual report, fundraising appeals, education programs marketing, and more.
  • Oversee the development, installation, and maintenance of all environmental graphics, safety, and directional signage, and other onsite signage to ensure consistency with MOXI’s brand and compliance with safety and facilities requirements.
  • Serve as the primary point of contact for all press/media inquiries and manage all responses, occasionally acting as spokesperson when needed or assisting appropriate spokesperson with their response.
  • Ensure and manage timely, accurate, consistent, and error-free responses to customer inquiries and/or feedback via social media.
  • Keep current on marketing industry trends and opportunities and assess when and how to incorporate them into MOXI’s plans and/or processes.
  • Work with the leadership team during times of crisis on emergency response communications, serving as the media representative as needed.
  • Be an inclusive leader who values and acts to advance diversity, equity, accessibility, and inclusion as they work with community members, internal staff, and external stakeholders.
  • Manage all financial and operational aspects of the Marketing and Communications Department: develop annual budgets and meet revenue and expense commitments with respect to the budget. Prepare periodic budget revisions and other financial reports as requested.
  • Support a culture of cross-organization communication, collaboration, and information sharing.
  • Other duties as assigned

Requirements

  • Proven success in planning and implementing marketing, advertising, and public relations strategies.
  • Experience developing and managing an annual budget in excess of $100,000
  • Excellent command of the English language with proper grammar, syntax, and spelling
  • Experience managing vendor and/or professional contractor relationships and workflow.
  • Experience with website CMS
  • Experience with email service provider software (e.g., WordFly, Constant Contact, MailChimp, etc.)
  • Familiarity with POS and/or CRM systems (Blackbaud, Altru, etc.)
  • Proficient in social media platform management
  • Experience with Google Analytics
  • Knowledge of appropriate metrics and means to track results and/or measure the effectiveness of marketing and communications campaigns.
  • Keen attention to detail and ability to think holistically and strategically about approaches to work.
  • Conscientious and detail-oriented; must have an appreciation of the necessity of following through with paperwork, record-keeping, and documentation.
  • Ability to organize and prioritize varied tasks in a manner that most effectively serves the needs of the organization.
  • Excellent interpersonal skills: must be receptive to the ideas of others and able to work cooperatively to prioritize tasks and accommodate many different and conflicting concerns.
  • Passion for creating a world-class museum that is recognized as a truly outstanding educational experience.
  • Enthusiasm for working in an organization where change is frequent, the structure is evolving, and flexibility, teamwork, and good humor are absolute necessities.
  • Proficiency in all Microsoft Office applications and ability to learn new systems and adapt to emerging technologies.
  • Awareness of issues relating to access and inclusion and the ability to build inclusive and accessible programs.

Nice to have

  • Spanish fluency a plus.

Benefits

  • 80 hours of paid vacation, 56 hours of paid sick leave, and 13 paid holidays each year.
  • Company-sponsored Gold medical insurance plan with multiple PPO and HMO options.
  • Affordable dental and vision.
  • Flexible Spending Accounts: Health Care FSA and Dependent Care FSA.
  • Pet Protection
  • Identity Theft Protection.
  • Retirement Plan 403(b) - 100% Employer up to 3% of gross pay
  • 100% employer sponsored EAP, LTD, Life/AD&D.
  • Supplemental Life/AD&D.
MOXI, The Wolf Museum of Exploration + Innovation logo

MOXI, The Wolf Museum of Exploration + Innovation

Our mission is to ignite learning through interactive experiences in science + creativity. As Santa Barbara’s newest hands-on destination for families and curious minds of all ages, MOXI is a place where you can explore and discover new things about the world around you, ask questions, seek answers and have a blast doing so.

Santa Barbara, California, USA
34 employees (3 in marketing)

Traffic Signals

Monthly Visitors
8.6K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
36.5%
Direct
45.9%
Referral
6.7%
Social
9.6%
Paid
1.2%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
2 (6% of company)