Responsibilities

• Owns and advances enterprise corporate and product brand strategy, including brand architecture, positioning, narrative, tone, and visual identity.
• Establishes, governs, and enforces brand standards, messaging frameworks, and usage guidelines across all channels and business units.
• Monitors and protects brand health, awareness, and reputation in a highly regulated, trust-driven healthcare environment.
• Leads enterprise go-to-market and launch communications planning in partnership with Product, Medical, Sales, and Corporate Affairs.
• Develops and oversees product and solution messaging, positioning, and sales enablement assets to ensure differentiation and market relevance.
• Leads segmentation and persona-based communications strategies supporting growth objectives.
• Serves as strategic marketing advisor to the VP, Corporate Reputation on brand investment, digital priorities, and campaign performance.
• Directs strategy, governance, and continuous improvement of the corporate website, including UX, SEO, content architecture, hosting, integrations, and performance analytics.
• Sets enterprise SEO, SEM, and paid media strategies, defining channel mix, investment priorities, and performance standards.
• Oversees execution of digital and paid programs in partnership with internal teams and external agencies.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field required.
• Ten (10) or more years of experience in marketing communications, with a focus on progressively responsible roles in corporate or B2B marketing environments.
• Five (5) or more years of leadership responsibility, including direct management of marketing or creative professionals.
• Experience in healthcare or Medicaid managed care required.
• Or equivalent combination of education and/or experience.
• Proven leadership experience with a track record of building and developing high-performing marketing communications teams.
• Demonstrated expertise in corporate brand management, including the development and governance of brand standards, visual identity systems, and enterprise messaging frameworks.
• Proven ability to develop and execute integrated marketing strategies spanning digital, content, paid media, and event marketing channels.
• Strong knowledge of digital marketing disciplines, including search engine optimization, search engine marketing, website management, and campaign performance measurement.
• Demonstrated experience managing corporate websites, including content strategy, user experience principles, platform administration, and performance analytics.

Benefits

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement