Responsibilities

• Development of strategic annual marketing plan for senior living, nursing home/rehab center, full-service home health care organizations and any future service lines.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Collaborates with senior executives to develop growth plans for the organization. Advises on marketing trends, competitive positioning, and growth opportunities. Collaborates with Sales, Admissions, Operations, Clinical, and Executive teams to support occupancy, census growth, and service line development.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Management/oversight of vendor relationships including digital marketing agency/webmasters, printers, designers, community publications, senior publications, COA publications, videographers, photographers, promotional vendors. Oversees digital marketing initiatives including SEO, PPC advertising, retargeting campaigns, streaming/CTV advertising, email marketing, and social media.
• Creates, prepares and executes effective advertising campaigns based on market research. Develops integrated marketing campaigns across digital, print, social media, public relations, and community outreach channels.
• Copywriting for all marketing materials including print brochures, print ads, video scripts, PPC, website copy, emails, direct mail, social media posts, campaigns to families, and more.
• Provide analysis of marketing campaign results and present to senior management and Board
• Maintenance of company website. Oversees website strategy, content development, SEO, user experience optimization, and lead generation initiatives. Manages digital agency and web hosting partnership.

Requirements

• Bachelor’s degree in business administration, Marketing, or related field required
• Experience in marketing and long-range planning required
• Five or more years of progressively responsible marketing experience, preferably within healthcare, senior living, home care, or related service industries
• Experience managing marketing vendors, agencies, consultants, and external partners
• Understanding of the Aging Service Industry
• Microsoft Office Suite
• WordPress or comparable Content Management Systems (CMS)
• Google Analytics 4 (GA4)
• Email marketing platforms (Constant Contact, Mailchimp, HubSpot, or similar)
• Google Ads and Meta advertising platforms
• Social media management platforms

Preferred

• Experience with Canva, Adobe Creative Suite, or similar content creation platforms is a plus
• CMS experience (WordPress or comparable) is a plus

Benefits

• Affordable health and dental insurance
• Paid vacation and sick time
• 8 holidays
• Personal days
• 401k plan
• Tuition reimbursement
• Life insurance