Responsibilities

• Lead the development and execution of comprehensive marketing and communications strategies aligned with organizational priorities.
• Direct all communication channels, including media relations, website, email marketing, and social media platforms.
• Establish and oversee brand strategy, positioning, and messaging to ensure consistency and cultural relevance across all touchpoints.
• Define KPIs and performance metrics; analyze data to optimize campaigns, audience growth, and engagement.
• Serve as the primary point of contact for media and external communications, building and maintaining key relationships.
• Oversee content strategy and storytelling efforts that elevate LAA’s mission, programs, and community impact.
• Collaborate with the Development team to support fundraising campaigns, donor engagement, and revenue-generating initiatives.
• Provide strategic leadership for major campaigns, events, and public-facing initiatives.
• Ensure internal alignment by partnering with departments to support program visibility and communication needs.
• Lead, mentor, and manage marketing staff, fostering a high-performing and collaborative team environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred).
• Seven or more years of progressive leadership experience in marketing and communications, preferably within the nonprofit sector.
• Demonstrated success in developing and executing integrated marketing and communications strategies.
• Proven experience in brand management, digital marketing, and media relations.
• Experience supporting fundraising, donor engagement, and revenue-generating initiatives.
• Fluency in English and Spanish (written and verbal).
• Deep expertise in marketing strategy, communications, and public relations.
• Strong knowledge of digital marketing tools, social media platforms, and email marketing systems.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong leadership, organizational, and project management skills with attention to detail.

Preferred

• Master’s degree preferred