Responsibilities

• Develop and implement communications strategies for KLB to advance organizational priorities, increase brand awareness, and deploy strategic campaigns aligned with KLB’s mission and goals.
• Oversee advertising firm and vendor contracts and ensure deliverables align with expectations and are executed in a timely manner.
• Oversee the Manager of Communications, providing guidance, feedback, and support to ensure high-quality results.
• Collaborate with internal departments and stakeholders on projects.
• Monitor and analyze the effectiveness of communication strategies and campaigns, develop reports, and adjust strategies as needed.
• Ensure compliance with KLB branding on social media, media relations, marketing, campaigns, and all other communications.
• Build and manage KLB communications and marketing budget.
• Cultivate mutually beneficial partnerships to promote and grow the KLB brand.
• Represent KLB with professionalism when working with state and local leaders, Affiliates, and partners.
• Develop core messaging and talking points that reflect KLB's mission, values, and priorities.

Requirements

• 7+ years of communications and marketing experience
• Bachelor’s degree in a related field
• Experience managing a million+ budget
• Proved work experience in communications, marketing and media relations.
• Highly capable project manager with excellent multi-tasking and organizational skills
• Exceptional verbal communicator, writer, and storyteller with the ability to develop clear and persuasive materials that compel diverse audiences.
• Experience managing multiple advertising agencies and media campaigns.
• Experience supervising a team
• Success in developing and advancing communications strategies for campaigns, and programs
• Good proofreading skills and attention to detail

Preferred

• Proficiency with WordPress, and Elementor
• Experience with website management
• Proficiency in graphic design using Adobe Creative Suite applications and Canva.
• Proficiency with social media scheduling tools such as Sprout Social
• Proficiency in Microsoft Office software
• Experience supervising a team
• Experience managing multiple advertising agencies and media campaigns
• Proved work experience in communications, marketing and media relations.
• 7+ years of communications and marketing experience

Benefits

• All State of Louisiana employee benefits