Director of Marketing & Communications

New Orleans, LA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive statewide KLB communications, brand leadership, and multi-channel campaigns while managing budget, agency partners, and a communications team.

  • Own statewide strategy and multi-media campaigns
  • Must-have: 7+ years in communications/marketing
  • Standout: Experience managing agency relationships and a team

Job Description

Responsibilities

  • Leadership (30%): Develop and implement communications strategies for KLB to advance organizational priorities, increase brand awareness, and deploy strategic campaigns aligned with KLB's mission and goals.
  • Leadership (30%): Oversee advertising firm and vendor contracts and ensure deliverables align with expectations and are executed in a timely manner.
  • Leadership (30%): Oversee the Manager of Communications, providing guidance, feedback, and support to ensure high-quality results.
  • Leadership (30%): Collaborate with internal departments and stakeholders on projects.
  • Leadership (30%): Monitor and analyze the effectiveness of communication strategies and campaigns, develop reports, and adjust strategies as needed.
  • Leadership (30%): Ensure compliance with KLB branding on social media, media relations, marketing, campaigns, and all other communications.
  • Leadership (30%): Build and manage KLB communications and marketing budget.
  • Leadership (30%): Cultivate mutually beneficial partnerships to promote and grow the KLB brand.
  • Leadership (30%): Represent KLB with professionalism when working with state and local leaders, Affiliates, and partners.
  • Content Creation (20%): Develop core messaging and talking points that reflect KLB's mission, values, and priorities.

Requirements

  • 7+ years of communications and marketing experience
  • Bachelor’s degree in a related field
  • Proven work experience in communications and marketing
  • Highly capable project manager with excellent multi-tasking and organizational skills
  • Outstanding written/verbal skills
  • Good proofreading skills and attention to detail
  • Self-starter, flexible, results-driven, quick learning
  • Experience with agency management and media planning
  • Experience supervising a team
  • Ability to self-start and work independently with limited supervision.
  • Proficiency in WordPress and experience with website management.
  • Proficiency in graphic design using Adobe Creative Suite applications and Canva.
  • Familiarity with social media scheduling tools such as Sprout Social.
  • Proficiency in Microsoft Office software.

Preferred

    Benefits

      Keep Louisiana Beautiful logo

      Keep Louisiana Beautiful

      Keep Louisiana Beautiful is the state's leading anti‐litter and community improvement non-profit organization focused on achieving a clean and beautiful Louisiana through education, enforcement, public awareness, and community engagement. Our programming aims to empower businesses, non-profits, state and local governmental entities, and individual citizens to work together to change mindsets, to correct neglectful behaviors, and to ensure that the proper infrastructure is in place for effective litter prevention, removal, and recycling. Keep Louisiana Beautiful is affiliated with Keep America Beautiful and comprised of a statewide network of 39 Community Affiliates and seven University Affiliates. Learn more at www.keeplouisianabeautiful.org.

      Founded in 2000
      Mandeville, Louisiana, USA
      11 employees (3 in marketing)

      Traffic Signals

      Monthly Visitors
      3.4K
      Traffic Source Mix
      Search
      27.5%
      Direct
      48.1%
      Referral
      6%
      Social
      16.9%
      Paid
      1.4%

      Headcount Trend

      Current headcount: ~11

      Marketing Team

      Marketing Team Size
      3 (27% of company)
      Median Career Experience
      15 years
      Median Tenure
      4.6 years