Responsibilities

• Develop and execute an integrated marketing, communications, and brand strategy aligned with Jefferson Center's strategic plan, growth objectives, and service expansion priorities.
• Lead market positioning efforts that enhance awareness, utilization, and adoption of Jefferson Center services across communities, referral sources, employers, payors, government agencies, and other stakeholders.
• Partner with organizational leadership to support business development initiatives, market expansion opportunities, new services, strategic partnerships, and revenue diversification efforts.
• Develop targeted marketing campaigns that drive client engagement, increase referrals, and support organizational growth goals.
• Monitor market trends, community needs, competitor activity, and emerging opportunities to inform strategic marketing and growth initiatives.
• Establish KPIs and analytics to evaluate campaign performance, ROI, audience engagement, referral growth, and market reach.
• Serve as Jefferson Center’s Public Information Officer and primary communications representative during media engagements, community events, public speaking opportunities, and organizational announcements.
• Build and maintain positive relationships with media outlets, journalists, elected officials, community leaders, and strategic partners.
• Develop and distribute press releases, statements, thought leadership content, success stories, and public awareness campaigns.
• Ensure consistent brand messaging, voice, visual identity, and communications standards across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Public Affairs, or a related field required.
• Minimum 8 years of progressive experience in marketing, communications, public relations, business development, stakeholder engagement, or related fields.
• Minimum 5 years of leadership and team management experience.
• Demonstrated success supporting organizational growth, brand development, stakeholder engagement, client capture and conversion, and strategic initiatives.
• Strong strategic planning and business acumen with ability to drive change and results quickly.
• Exceptional written, verbal, and presentation communication skills.
• Expertise in media relations, public relations, crisis communications, digital marketing, brand management, and content strategy.
• Ability to analyze data and translate insights into actionable strategies.
• Proven ability to build relationships with diverse stakeholders and influence organizational outcomes.
• Strong project management, organizational, and leadership skills.

Preferred

• Master's degree preferred.
• Experience leading integrated marketing and communications strategies within healthcare, behavioral health, nonprofit, public sector, or highly regulated industries preferred.