Responsibilities

• Provides strategic leadership and hands-on execution of integrated marketing, branding, and communications initiatives that support revenue generation, brand visibility, and alignment with University priorities.
• Plans and implements short- and long-term marketing strategies; manages internal and external messaging; ensures consistent brand representation across AE’s portfolio.
• Serves as primary liaison with university stakeholders, vendors, agencies, and external partners; leads market research, advertising, digital and social media, public relations, event marketing, and multimedia content development.
• Manages promotional plans, contracts, campaign calendars, and large-scale events; evaluates outcomes using data-driven metrics; represents AE to external audiences and professional organizations.
• Serves on the Chancellor’s Sustainability Advisory Committee – Marketing Workgroup; acts as an ambassador for the UMass Auxiliary Enterprises brand.
• Oversees and enhances website content; identifies trends; conducts audits; resolves issues; leads system improvements and change initiatives.
• Plans, develops, implements, and evaluates advertising, merchandising, and trade promotion programs.
• Ensures promotional materials are current by collaborating with graphics, managing inventory, placing orders, and verifying delivery.
• Plans and executes marketing strategies to increase revenue and public exposure for Auxiliary Enterprises.
• Communicates and coordinates marketing initiatives with directors and university leadership to strengthen brand awareness.

Requirements

• Bachelor’s Degree in Public Relations, Communications, Marketing or related field.
• At least eight (8) years of experience in market research, marketing communications, advertising, media, promotions, public relations or related area.
• Experience in working with internal and external partners- university departments, suppliers, vendors and community.
• Supervisory experience.
• Knowledge of promotional strategies, online marketing and market research methodologies.
• Excellent communication, project management, analytical, writing, and interpersonal skills.
• Demonstrated competency with computers and data systems.

Nice to Have

• Experience in a higher education environment.