University of Massachusetts Amherst logo

University of Massachusetts Amherst

Brand

Company overview

Located in western Massachusetts, UMass Amherst is the flagship campus of the five-campus University of Massachusetts system. UMass Amherst is top ranked, nationally-recognized teaching and research institution with a current enrollment of about 28,500 students.
Amherst, Massachusetts, USA
12K employees (551 in marketing)
www.umass.edu

Salaries

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People

Marketing team tenure

Median tenure

2 years

Avg experience

11 years

Across 3 marketing employees

Hiring activity

Open marketing jobs over time

18 open now

Headcount trend

Company growth over the last 12 months

Headcount +1.3% year over year

Funding

Total funding

$137.3M

Last raise

$7.9M

Grant, 1 years ago

Funding history

Sep 2024

Grant University Of Massachusetts Amherst · $7.9M

Jul 2024

Grant University Of Massachusetts Amherst · $6.4M

Nov 2023

Grant University Of Massachusetts Amherst · $2.5M

Jan 2023

Grant University Of Massachusetts Amherst

Aug 2021

Grant University Of Massachusetts Amherst · $65K

Sep 2020

Grant University Of Massachusetts Amherst · $427K

Audience

Monthly website visitors
3M
Month over month-0.4%
Quarter over quarter+44.5%
Top sourceDirect (44.6%)
Ad budget per month$1.1M
Average search rank47.6
Traffic source mix
Direct
44.6%
Search
42.9%
Referral
10.5%
Paid referral
1%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

320.6K

12-mo growth

—

Monthly growth

+0.8%

News

Links

www.umass.eduLinkedInCrunchbaseX (Twitter)