Director, Marketing Communications I

Orlando, FL (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own college level marketing, communications, and events while building and directing a team; align external and internal messaging to enrollment goals and stakeholder priorities; and steer PR, media relations, and multi-channel publishing as the college’s primary representing voice.

  • Marketing ownership: lead strategy and day-to-day execution across enrollment marketing, editorial, and digital assets with a cross-functional team.
  • PR and external reputation: manage external media relationships and act as the go-to for media pitches and information requests.
  • Stakeholder and events orchestration: coordinate with university partners, community groups, and alumni to drive events and engagement.

Job Description

Responsibilities

  • Lead a marketing team responsible for the strategic and day-to-day marketing, communications, and event needs of the college, including strategic enrollment marketing, editorial, website/social media/media assets, and event organization.
  • Manage the hiring, training, evaluation, and retention of the Dean's Office marketing and event staff, as well as event staff from units within RCHM.
  • Oversee the creation and editing of presentations, speeches, and letters for the Dean and others who are representing the college.
  • Serve as the college expert in relation to current marketing trends.
  • Oversee the creation, design and editing of publications, newsletters, websites, brochures, social media, and other printed and digital media, ensuring they are on schedule, on budget, in alignment with college priorities, and within available resources.
  • Develop and manage a sustainable, strategic approach to public relations efforts for the college by acting as the college's primary point of contact for external media, pitching stories to internal and external media and providing information, resources, and experts as requested.
  • Manage and cultivate relationships with college and university stakeholders, including community partners, coordinating with them as needed for college events and community engagement.
  • Work in coordination with the UCF Foundation and Alumni leadership.
  • Develop and oversee the Marketing, Communications, and Events budget, including timely and accurate P-card reporting.
  • Assist with or manage unique projects as assigned by the Dean.

Requirements

  • Bachelor's or Master's degree and 8+ years of relevant experience, including 3+ years of leadership experience or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219(6).

Preferred

  • Demonstrated experience leading strategic marketing and communications efforts for a complex organization, preferably within a higher education environment.
  • Experience in enrollment marketing, student recruitment campaigns, or outreach initiatives designed to support college-level enrollment goals.
  • Strong project management skills, with experience coordinating across internal teams and external partners at all levels to drive initiatives forward.
  • Experience managing brand identity, ensuring consistent messaging and visual standards across communications and materials.
  • Hands-on experience overseeing digital communications, including websites, social media platforms, and content strategy.
  • Experience supervising professional staff, including the ability to set priorities, provide mentorship, and deliver results in a dynamic environment.

Benefits

  • Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program
  • Paid time off, including annual and sick time off and paid holidays
  • Retirement savings options
  • Employee discounts, including tickets to many Orlando attractions
  • Education assistance
  • And more…For more benefits information, view the UCF Employee Benefits Guide.
University of Central Florida logo

University of Central Florida

Founded in 1963 to provide talent for Central Florida and the growing U.S. space program, UCF has been making an impact on the state, the nation — and outer space — ever since.With 13 colleges and more than 230 degree programs, your passion lies at one of our campus locations designed to help you succeed. From the main campus in east Orlando to UCF Downtown and Rosen College of Hospitality Management to the Academic Health Sciences Campus, you’ll have the opportunity to learn in the heart of your industry. UCF also has multiple regional locations and fully online programs — including online bachelor’s degrees, online graduate degrees, online certificates and more — to ensure that you can achieve your dreams whenever and wherever you want.Being part of the UCF alumni family means... being a community. A group of people who have a UCF experience, who care about the university and who want to stay connected to it. Being the voice of UCF alumni. Upholding and creating the traditions of UCF.We began with 423, and now we are over 340,000 strong. Our UCF experience has altered us. It has stuck with us. It has changed us. We engage the world with spirit and pride. We are passionate. We are enthusiastic. We are dedicated. We inform, educate and inspire. We embrace our inner Knights. We love our alma mater. We bleed black and gold. We are UCF.

Founded in 1999
Orlando, Florida, USA
16K employees (382 in marketing)

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
34.9%
Direct
55.7%
Referral
5.7%
Social
1.2%
Paid
2.4%

Headcount Trend

Current headcount: ~15.7K

Marketing Team

Marketing Team Size
382 (2% of company)
Median Career Experience
9 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$5.1M
Last Raise
$75K
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $75K
  • Sep 2024
    Grant • $1.4M
  • Mar 2022
    Grant • $3.6M

Recent News