Director of Marketing & Communications - Hope Reins

Responsibilities

• Develop and execute a comprehensive marketing strategy for Hope Reins and the Academy that aligns with the Hope Reins mission and goals
• Develop, implement, and regularly refine a comprehensive annual marketing and communications plan
• Lead the planning and execution of multi-channel campaigns to promote the mission, programs, and impact of Hope Reins and The Academy
• Build and drive Academy marketing plan and strategy to support goals with awareness, education and converting prospects to learners.
• Set measurable goals and evaluate performance metrics to guide strategic decisions
• Contribute to marketing effectiveness by identifying short- and long-term issues and proactively strategizing effective solutions
• Oversee website strategy, content updates, and performance analytics to ensure strong online presence with information that is compelling, up to date and integrated with organizational goals
• Lead content strategy for all social media platforms, maintaining consistent engagement and brand tone
• Stay current on trends and best practices in digital marketing and nonprofit communications
• Build and manage the Hope Reins brand to ensure consistency and clarity across all platforms

Requirements

• At least 10 years of relevant marketing and communications experience; nonprofit experience is preferred.
• Demonstrated success developing and executing impactful marketing plans and multi-channel communications strategies.
• Exceptional strategic thinking and written and verbal communication skills.
• Strong people leadership, management, and interpersonal skills, with experience guiding staff, contractors, and vendors.
• Proficiency with communications technologies, digital platforms, and web analytics; current knowledge of marketing techniques and best practices.
• Highly organized and detail-oriented, with the ability to manage processes and transition among projects of varying scale, audience, format, and distribution channel.
• Collaborative, proactive, accountable, and committed to the highest standards of ethical conduct.
• Alignment with the mission and values of Hope Reins and a commitment to serving children and families impacted by childhood trauma.
• Bachelor’s degree in marketing, communications, or another relevant field.

Benefits

• Benefits include health care stipend (January to February 2027), 3% IRA match, 23 PTO days, and 13 holidays. In 2027, moving to health benefits in March.