Director of Marketing & Communications at Friends of the Mounts Botanical Garden | Palm Beach County, FL

Director of Marketing & Communications

Palm Beach County, FL (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive strategic marketing and communications leadership for Mounts Botanical Garden, unifying brand, PR, digital, and audience growth.

Own end-to-end marketing strategy, campaigns, and digital engagement.
Must-have: Experience leading multi-channel nonprofit marketing and analytics.
Standout: Cross-functional department leadership with KPI-driven results.

Lead institutional marketing, audience growth, public visibility, and organizational communications for Mounts Botanical Garden.
Oversee strategic marketing initiatives, including attendance-driving campaigns and seasonal promotions.
Manage digital marketing, social media, audience engagement, website strategy, and email communications.
Lead brand management and institutional messaging.
Direct public relations and media engagement.
Oversee membership, retail, and revenue-supporting promotions.
Monitor marketing analytics, campaign performance, and KPI tracking.
Supervise the Marketing & Communications Department and collaborate with cross-functional teams.

Experience in marketing and communications leadership.
Experience in audience development and campaign strategy.
Experience in digital marketing and analytics.
Experience in brand management and storytelling.
Experience in public relations and media coordination.
Experience in multi-channel campaign execution.
Experience in performance measurement and organizational alignment.
Proficiency with WordPress, Constant Contact, Google Analytics, Meta Business Suite, CRM systems, Adobe Creative Suite, Canva, and related digital marketing tools.
Experience in nonprofit, tourism, cultural, hospitality, arts, museum, garden, or visitor-serving organizations.

Experience in nonprofit, tourism, cultural, hospitality, arts, museum, garden, or visitor-serving organizations (strongly preferred).
Experience with WordPress, Constant Contact, Google Analytics, Meta Business Suite, CRM systems, Adobe Creative Suite, Canva, and related digital marketing tools (preferred).