Drive Fort Wayne Zoo marketing and communications to grow audience, attendance, and revenue across paid, earned, social, and owned channels.

• Oversee a team and annual plan/budget to meet marketing goals across channels.
• Lead audience acquisition and membership revenue growth in collaboration with budget-holding teams.
• Market events, promotions, and programs while maintaining brand consistency.
• Manage relationships with agencies of record for brand, ads, and content needs.
• Represent the zoo in public relations and act as a spokesperson when needed.
• Cultivate media training, talking points, and speaking engagements for zoo staff.
• Create and refine internal and external communications materials and print/electronic media.
• Ensure compliance with privacy and marketing laws (SPAM, GDPR).
• Participate in Senior Leadership Team and support DEIB principles in leadership.
• Provide supervision and staffing support in partnership with People Services.