Responsibilities

• Develops and executes comprehensive marketing and communication strategies to support ES's business goals, including visitor engagement, earned revenue growth, and institutional awareness.
• Ensures marketing initiatives align with ES's overall strategic vision and mission.
• Establishes KPIs and reporting mechanisms to assess the effectiveness of marketing strategies.
• Manages annual marketing budget, ensuring cost-effective allocation of resources.
• Maintains and enforces ES's brand identity and style guidelines across all marketing materials, ensuring a consistent and compelling "voice" that resonates with diverse audiences.
• Oversees the planning and execution of multi-channel advertising campaigns, including print, digital, social, OOH, and broadcast media.
• Utilizes data-driven insights to optimize ad spend and track ROI on visitor acquisition.
• Oversees the strategic direction of the official website and social media channels.
• Develops and nurtures relationships with media representatives, content creators, industry partners, and other potential external stakeholders to enhance ES's visibility.
• Serves as liaison with contracted media relations agency, reviewing and approving press releases, ensuring timely and strategic media engagement, and collaborating on overall media strategy.

Requirements

• Minimum seven years of progressive experience in marketing or communications, preferably within the museum, historic site, or attraction industry.
• Proven leadership experience in marketing, communications, or a related field, with experience managing, training, and mentoring teams in a fast-paced environment.
• Strong strategic planning and project management skills.
• Exceptional writing and editing abilities for various audiences and platforms.
• Proficiency in digital marketing, social media, SEO, and content management systems.
• Ability to analyze data, assess ROI, and adjust strategies accordingly.
• Experience managing large budgets and multiple marketing channels simultaneously.
• Exceptional interpersonal, communication, and negotiation skills, with the ability to build and maintain relationships with a wide range of external stakeholders and partners.
• Ability to remain calm and decisive in a fast-paced, high-traffic environment.
• Ability to work flexible hours, including occasional evenings, weekends, and holidays as required by the programming calendar.