Director, Marketing Communications at Diasorin | Austin, TX

Diasorin

Director, Marketing Communications

Austin, TX (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive global marketing leadership for diagnostic products, coordinating campaigns, content creation, events, and cross-functional alignment to generate leads and brand exposure.

Own end-to-end marketing campaigns, materials, and channels across global regions.
Must-have: 10+ years in diagnostic industry with global marketing leadership.
Standout: leadership of large teams and multi-channel event/digital execution.

Job Description

Responsibilities

Work closely with the Product Management and Sales teams.
Work with the Product Management team to develop effective packaging, advertising strategies, promotional campaigns, and promotional tools for diagnostic products inclusive of, but not limited to booth graphics, tradeshow booth design, promotional flyers, brochures, giveaways, catalogs, technical sheets, direct mail campaigns, PowerPoint presentations, etc. that serve to maximize LTG & Molecular exposure to target markets and to generate quality sales leads.
Manage the approval process for all external communications, customer-facing material
Be responsible for creation and editing of marketing material (flyers, brochures, linkedin posts, website, sales tools, ..)
Manage marketing campaigns and initiatives to ensure execution and distribution as per timelines
Be responsible for distribution of marketing material on the different channels
Lead and drive digital communication strategy
Generare calanderized plans of activities and deliverables for the communication and promotion
Closely work with product marketing (both IVD and LTG) to understand the needs and to obtain the communication content and messaging
Work closely with Corporate Communication to ensure alignment and represent the needs of Diasorin and Luminex
Be in charge of social media campaigns
Be in charge of Tradeshows and Events strategy and execution
Manage budget and monitor and report regularly actuals versus pla
Generate meaningful KPIs, monitor and report metrics regularly
Support internal communication initiatives (newsletters, town halls, HR initiatives)
Manage suppliers
Generate and manage yearly media plan
Ensure compliance to procedures
Additional Responsibilities and Duties
Perform other duties as assigned.

Requirements

10+ Years Diagnostic Industry experience Required
5+ Years Marketing Communication field Required
5+ Years Tradeshows and Events Required
5+ Years Lead Marketing Communication department at Global level Required
5+ Years Management of medium or large marketing teams Required

Preferred

Extensive knowledge of the molecular diagnostics market inclusive of products, competitors, technologies, and clients highly preferred
Well-developed computer skills in Microsoft suite of products, Sales Force
Demonstrated ability to manage, motivate, develop and direct marketing team
Demonstrated ability to work in a team setting and communicate across disciplines and across departments
Demonstrated ability to discuss new product concepts and industry trends with Ph.D. and MD level contacts
Comfortable working in leading and working within a high functioning, fast paced environment
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals
Excellent communication skills and presentation skills, both in group and one-one-one
Ability to work effectively with teams from different functions and geography, flexibility to handle different time zones and cultural differences

Diasorin

Headquartered in Italy and listed on the Italian Stock Exchange within the FTSE MIB Index, Diasorin is a global leader in the In Vitro Diagnostic (IVD) field and, since 2021, has been active in the Life Science business. For over 50 years, the Company has been developing, producing, and marketing reagent kits used by diagnostic laboratories worldwide.The Group operates across five continents through 35 companies, 4 branches, 10 manufacturing facilities, and 9 research and development centers. Our extensive diagnostic testing and life science offering, continuously enhanced through significant investments in research, positions Diasorin as the player with the broadest range of specialty tests available in the diagnostic market, identifying the Group as “The Diagnostic Specialist.”With a team of over 3,200 employees worldwide, including more than 400 researchers, we are committed to improving healthcare and enhancing people's quality of life. We value diversity, skills, and talent as key drivers of innovation and excellence, fostering an inclusive work environment that evolves alongside the ever-changing landscape of global healthcare.

Founded in 1968

Salasco, Piedmont, ITA

2.6K employees (92 in marketing)

www.diasorin.com