Director, Marketing & Communications

Indianapolis, IN (On-site)

$85K/yr – $90K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own high impact storytelling from strategic framing to national visibility, while keeping The Cabaret’s intimate identity intact.

  • Brand narrative systems: unify artistic programming, student impact and donor stories into a cohesive platform.
  • Multi-channel leadership: oversee external writing, campaigns, and cross‑team storytelling across marketing, development, education, and programming.
  • Audience growth and partnerships: expand partnerships, improve audience journey, and elevate institutional visibility.

Job Description

Responsibilities

  • Lead Next Level Storytelling initiatives to move beyond “hidden gem” positioning while protecting the organization’s magic and intimacy, ensuring brand visibility, clarity, and impact.
  • Build and strengthen brand partnerships across the city, region, and national arts landscape to amplify visibility and institutional influence.
  • Oversee development of an institutional storytelling framework that integrates artistic programming, student impact stories, and donor/community partnerships into a cohesive narrative system.
  • Lead the development, refinement, and stewardship of The Cabaret’s brand identity, messaging, tone, and visual standards.
  • Craft narrative frameworks that unify communications across marketing, development, education, and programming.
  • Serve as the organization’s lead writer and editor for external communications, ensuring clarity, warmth, inclusivity, and alignment with mission and values.
  • Provide counsel and strategic direction to internal teams to ensure consistency and accuracy across platforms.
  • Drive forward-looking storytelling that elevates The Cabaret’s national profile and showcases its artistic vision and commitment to world-class artistry and Radical Hospitality.
  • Create and execute the annual marketing and communications plan, including promotional calendars, audience-development strategies, and campaign goals.
  • Develop marketing strategies to support revenue goals—including ticket sales, fundraising initiatives, and institutional visibility.

Requirements

  • Bachelor’s degree in marketing, communications, design, arts administration, or related field.
  • 7+ years of progressively responsible experience in marketing, communications, brand management, or related fields.
  • Demonstrated experience leading marketing strategy and managing multi-channel campaigns.
  • Excellent writing, editing, and storytelling skills.
  • Experience supervising staff, interns, or contractors
  • Strong understanding of brand identity, visual systems, and user experience.
  • Expertise and experience with CRM and digital platforms.
  • Expertise and experience in public relations and media engagement.
  • Commitment to inclusive and values‑driven communication.

Preferred

  • Experience in performing arts, nonprofit marketing, or related creative industries.

Benefits

  • flex time during high‑intensity performance periods
  • culture that supports flexibility, well‑being, and balance
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Founded in 2019
Zionsville, Indiana, USA
6 employees

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Roles Posted (Last 30 Days)
1