Responsibilities

• Develop and execute a comprehensive marketing and communication strategy that aligns with DCC’s goals and Christian values, enhancing its image and positioning in the marketplace and public sphere.
• Monitor and analyze market trends to adjust strategies, ensuring consistency in content, brand management, and alignment with industry standards.
• Plan and lead proactive promotional, publicity, and media relations initiatives across all platforms—broadcast, print, internet, and social media—to support DCC’s institutional priorities and improve internal and external communications.
• Collaborate with the admissions office and campus stakeholders to develop and implement multi-channel enrollment marketing strategies, including digital, email, web, print, and CRM-driven communications targeting prospective students.
• Track and evaluate all marketing initiatives to ensure timely execution aligned with critical enrollment deadlines.
• Research current enrollment marketing trends and identify opportunities to effectively promote undergraduate and graduate academic programs.
• Collaborate with DCC leadership across enrollment, athletics, and advancement to guide traditional and digital marketing strategies.
• Ensure consistent and effective brand communication to donors and prospective students through print, digital, social media, and other channels.
• Oversee the development, production, and optimization of multi-channel marketing campaigns and materials, including apparel, publications, ads, and online content.
• Provide leadership in public relations, media relations, and crisis communication efforts to enhance DCC’s image and community awareness.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, or related field required; Master’s degree preferred.
• Minimum of 3–5 years of progressively responsible experience in marketing, communications, public relations, or brand management, preferably in higher education, nonprofit, or ministry settings.
• Prior experience in Christian higher education or ministry-based communications is highly valued.
• Strong strategic planning, organizational, and project management skills with the ability to lead multiple complex projects simultaneously.
• Exceptional verbal, written, and interpersonal communication skills; ability to craft compelling content that clearly communicates the mission and vision of the institution to internal and external audiences.
• Expertise in digital marketing, SEO, content creation, social media management, email marketing, and web content development.
• Proficiency with relevant software and tools including Adobe Creative Suite, CRM platforms, content management systems (CMS), Google Analytics, and social media scheduling/monitoring tools.
• Experience overseeing brand identity, institutional messaging, crisis communication, and public/media relations.
• Ability to collaborate across departments, managing diverse teams while offering creative leadership and clear direction.

Preferred

• A vibrant and growing personal relationship with Jesus Christ with full alignment to the College's statement of faith and commitment to Christ-centered education.
• A passion for using communications as a tool to advance the Kingdom, tell student stories, and promote the mission of Christian higher education.
• Servant-leader mindset with high integrity, strong work ethic, and demonstrated emotional intelligence.
• Visionary thinker who can creatively adapt to changing trends and emerging marketing platforms while maintaining mission fidelity.
• Strong relational skills with the ability to engage donors, prospective students, alumni, church leaders, parents, and internal stakeholders in meaningful ways.
• High emotional intelligence, integrity, and the ability to foster relationships across departments.
• A self-starter with strong organizational skills, the ability to multitask, and a positive, forward-thinking attitude.

Benefits

• Free food & snacks
• Tuition assistance
• Dental insurance
• Health insurance
• Paid time off