Responsibilities

• Develop and execute VisitNorfolk's annual marketing and communications strategy and budget.
• Lead integrated marketing campaigns across paid, earned, owned, and shared media.
• Provide strategic leadership on branding, advertising, public relations, digital engagement, and communications.
• Ensure brand consistency across all marketing materials, campaigns, and communications.
• Oversee website content, social media, email marketing, visitor guides, video, photography, advertising, and promotional materials.
• Manage relationships with advertising agencies, creative partners, media vendors, photographers, videographers, and other marketing consultants.
• Lead public relations initiatives by building media relationships, identifying storytelling opportunities, and supporting crisis communications.
• Analyze campaign performance using market research, visitor insights, analytics, and geolocation data to optimize marketing investments.
• Research, write, and manage state marketing grant applications and reimbursement programs.
• Collaborate with tourism partners, local government, cultural organizations, and community stakeholders to expand marketing opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
• Five (5) or more years of progressive marketing and communications experience, including supervisory responsibility.
• Demonstrated success developing and executing integrated marketing campaigns across digital, print, public relations, and advertising channels.
• Experience managing marketing agencies, creative partners, and external vendors.
• Strong knowledge of: Branding
• Strong knowledge of: Digital marketing
• Strong knowledge of: SEO/SEM
• Strong knowledge of: Social media strategy
• Strong knowledge of: CRM platforms
• Strong knowledge of: Website management

Preferred

• Experience in destination marketing, tourism, hospitality, economic development, or a related industry.
• Experience using analytics and visitor insights to inform strategic marketing decisions.