Responsibilities

• Develop, implement, and evaluate a comprehensive, strategic marketing and communications plan that supports CNRE’s and university’s mission and priorities.
• Oversee and manage the creation of high-quality, engaging content, and create such content, for CNRE and university digital and print platforms
• Ensure that content is consistent with the university brand and standards such as editorial, messaging, and graphic design guidelines.
• Exercise oversight of all marketing and communications activities throughout the college and departments.
• Leverage metrics to gauge the effectiveness of marketing and communications strategies and make data-informed decisions to improve marketing and communications efforts.
• Collaborate with various teams, including the CNRE advancement team, the CNRE leadership team, the Council of the senior-most marketing and communications professionals from colleges and units across campus, university communicators, Marketing and Communications, and others.
• Oversee the quality of CNRE content as an editor across various platforms, including websites, social media, newsletters, reports, promotional materials, and more.
• In collaboration with the university’s media relations team, develop and manage a comprehensive media relations program targeting strategic regional, trade, and national media outlets.

Requirements

• Master's degree in communications, marketing, journalism, or related field; or bachelor's with experience equating to an advanced degree.
• Demonstrated professional experience in communications, marketing, or related field.
• Demonstrated familiarity with a range of communications principles including messaging, writing, editing, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media.
• Demonstrated strong communications, leadership, and interpersonal skills.
• Self-motivated and capable of working in a complex matrix management environment.
• Experience developing, implementing, and evaluating a comprehensive, strategic communications and marketing program.
• Experience defining goals and objectives, identifying target audiences, and measuring progress toward communications and marketing goals.

Preferred

• Demonstrated experience supervising communications professionals
• Familiarity with environmental and natural resource issues and research, and the ability to communicate technical content to a general audience.
• Experience in executing marketing initiatives and the analysis and application of market research.
• Experience working with business/industry, alumni engagement, or development initiatives.
• Demonstrated budgetary supervision experience.
• Experience in a higher education, independent school, scientific organization, or nonprofit environment.
• Strong skills using technology in the workplace, familiarity with content management systems and email platforms; social media competencies.
• Significant prior communications experience writing and producing publications and developing and placing stories with external media.