Director of Marketing and Communications

Cleveland, OH

$90K/yr – $98K/yrDirector/Executive10+ years exp

Posted 2 months ago

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Job Summary

Own the nonprofit's external and internal comms stack, shaping media, crisis-ready messaging, and KPI-driven marketing plans with leadership collaboration and staff alignment.

  • Lead brand, press, and crisis communications with a plan that ties to annual goals.
  • Manage cross-department collaboration, media outreach, and board-facing storytelling across digital and print.
  • Partner with CEO and Advancement to measure KPIs and report impact to leadership and stakeholders.

Job Description

Responsibilities

  • Develop and implement comprehensive marketing and communications strategies aligned with organizational goals, actively collaborate and partner with CSC departments to understand their goals and marketing needs
  • Manage and strengthen the Cleveland Sight Center brand across all platforms and materials.
  • Oversee market positioning, audience engagement, and public awareness campaigns.
  • Monitor marketing trends and identify opportunities to enhance visibility and community engagement.
  • Lead all internal and external communications
  • Serve as primary media relations contact and manage press outreach, any interviews, and/or public statements.
  • Write and oversee production of press releases, annual reports, newsletters, speeches, and organizational messaging.
  • Ensure consistent messaging and voice across digital, print, and multimedia channels.
  • Understand how to prioritize breaking news or other urgent announcements.
  • Create and pitch stories.

Requirements

  • 10+ years professional marketing/advertising/publication/special events (or similar) experience with increasing responsibility, ideally working in the nonprofit field
  • Reliable transportation and ability to flex schedule a must
  • Bachelor’s degree in Marketing, Communications, Advertising, or a related field

Preferred

  • Experience leading crisis communications policies or crisis communications experience
  • Experience building and executing strategic marketing plans in nonprofit or similar settings
  • Advanced knowledge of social media platforms (Facebook, Twitter, LinkedIn, YouTube) and digital marketing tools
Cleveland Sight Center logo

Cleveland Sight Center

Our Mission: To provide individualized support and tools to navigate the visual world.Who we are:We are a team of professionals dedicated to providing the support and tools needed to navigate the visual world. Our team of optometrists, vision rehabilitation therapists, teachers, employment specialists and other staff assess one’s needs with empathy and professionalism, seeking to help each individual understand his or her unique vision-related challenges and the resources available to them.Why We Are Here:We live in a world that is designed for those with clear vision, creating challenges for those with less than clear vision. These challenges can be intimidating, isolating, and seemingly unfair, but, we believe the quality of one’s sight should not determine the quality of one’s life. Our mission is to provide support and tools to overcome sight challenges that exist in the visual world.What We Do:We assess each individual’s specific needs, seeking to understand their vision-related challenges and goals. We then create an individualized plan to support them in reaching those goals through training on a variety of tools and techniques. We educate the community about the resources and opportunities available for those with less than clear vision, while also advocating for community awareness in a world designed for those with clear vision.How We Do It:We support individuals of all ages with a high level of compassion and expertise through individualized services that may include:-Vision exams and assessments-Recommendations and instruction on low vision aids and assistive technology-Training on tools and techniques-Education and support to children and families-Employment opportunities within CSC or other organizations-Advocacy for accessibility needs in school, work and community-Recreation and socialization activities-Counseling and peer support groups

Founded in 1906
Cleveland, Ohio, USA
161 employees (4 in marketing)