Responsibilities

• Develops, implements, and evaluates the college’s annual marketing and communications plan.
• Leads department priorities, workflow, project assignments, timelines, and quality control for collegewide marketing and communications work.
• Establishes and maintains marketing and communications policies, procedures, brand standards, and communication protocols.
• Advises the President and appropriate leadership on marketing, branding, media, public information, and institutional messaging matters.
• Supervises, coaches, develops, and evaluates assigned marketing and communications staff and other assigned personnel, including student workers, interns, contractors, and temporary staff, as appropriate.
• Leads collegewide branding, campaign development, advertising, and institutional storytelling to strengthen Luna's visibility and reputation.
• Directs and coordinates relationships with marketing vendors, consultants, advertising partners, and other external service providers while overseeing departmental purchasing, contracts, budgets, and project management.
• Reviews and approves major marketing materials, digital campaigns, publications, templates, and branded collateral to ensure consistency with institutional standards.
• Develops messaging strategies and collaborates with campus departments to ensure marketing materials are accurate, current, and aligned with institutional priorities.
• Serves as the College's primary media contact and coordinates public communications with the President and appropriate college leadership.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, media arts, business, education, or a related field.
• At least five (5) years of progressively responsible professional experience in marketing, communications, public relations, digital media, journalism, or a related field.
• Experience developing written communications, marketing campaigns, public-facing content, or media materials.
• At least 2 years of direct supervisory experience, coordinating projects, leading teams, overseeing departmental budgets, and managing vendors.
• Strong understanding of marketing, communications, branding, public relations, media relations, and digital content strategy.
• Excellent writing, editing, message development, and verbal communication skills with strong attention to detail.
• Ability to lead a small team, manage competing priorities, set timelines, and coordinate multiple projects across departments.
• Knowledge of enrollment marketing, social media, website content, advertising, graphic standards, and institutional communications best practices.
• Ability to build effective working relationships with students, employees, leadership, media representatives, vendors, alumni, community partners, and diverse constituencies.
• Ability to use analytics and feedback to improve marketing strategies, campaign performance, and public-facing communications.

Preferred

• Master’s degree in a related field.
• Experience in higher education, community college, nonprofit, public sector, or community-based communications.
• Bilingual or bicultural proficiency, especially Spanish and English.
• Experience with enrollment marketing, website content strategy, social media analytics, media relations, and brand management.
• Proficiency with Microsoft Office, Canva, Adobe Creative Suite, social media management tools, website content management systems, and digital analytics tools.
• Experience working with diverse constituencies across ethnic, racial, religious, economic, educational, ability, sexual orientation, and gender expression backgrounds.