Responsibilities

• Marketing Strategy & Brand Management (25%) - Develop and execute a comprehensive, data-driven annual marketing and communications plan aligned with organizational goals.
• Maintain and evolve the CWC brand through consistent messaging, visual identity, and digital presence.
• Use analytics to monitor the effectiveness of campaigns, website traffic, participant and donor engagement, and donor behavior, translating insights into improvements.
• Ensure mission-centered storytelling and brand alignment across all materials.
• Digital Marketing & Online Program Strategy (20%) - Lead digital marketing initiatives, including SEO, SEM, email, and social media.
• Oversee CWC’s website and digital platforms, ensuring content accuracy, accessibility, and user experience excellence.
• Support digitalization of program content, including online learning modules, virtual program features, and multimedia content strategy.
• Evaluate and implement digital tools that expand reach and enhance participant engagement.
• Utilize data analytics to refine messaging and targeting.
• Communications & Project Management (25%) - Oversee all organizational communications, including newsletters, appeals, annual report, program promotion, and event communications.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field.
• 7+ years of progressive experience in marketing/communications; nonprofit or mission-driven experience preferred.
• Strong digital marketing expertise (SEO, SEM, analytics, social media strategy, email automation).
• Experience supervising staff and managing cross-functional workflows.
• Proficiency with CRM platforms, project management tools, email marketing systems, website content management systems and digital content creation tools.
• Excellent writing, editing, and storytelling skills.
• Ability to translate data and insights into strategy.
• Ability to thrive in a small nonprofit environment, balancing strategy and hands-on work.

Preferred

• nonprofit or mission-driven experience preferred.

Benefits

• Cancer Wellness Center offers a comprehensive benefits program, which includes medical insurance, 401(k), 401(k) match and paid time off (PTO).