Responsibilities

• Oversee marketing and creative teams with an emphasis on supporting employee development, maximizing efficiencies, ensuring best practices, and meeting both individual and association goals.
• Develop and implement strategic marketing and communications plans to achieve association goals for events, membership and competitions.
• Develop and manage marketing and creative operating budgets.
• Lead all organization communications strategies and talking points, including crisis communications.
• Oversee all promotional activities, including online, social, print, and direct email.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Encourage team creativity and cross-departmental collaboration.
• Communicate resources and benefits to create member loyalty, drive retention and improve new member acquisition.
• Guide the marketing team in identifying and applying best practices in association, B2B and B2C marketing.
• Identify and apply metrics for success across marketing efforts.

Requirements

• Experience in either B2B or B2C marketing. The ideal candidate will have experience in both or experience managing multiple brands with different brand voices.
• Passion for supporting small and independent breweries, their products, and the communities they serve. Industry experience a plus, but not required.
• Demonstrated success leading, coaching and developing direct reports, setting clear expectations, providing regular feedback, and fostering opportunities for growth and success.
• Strong ability to bring energy, creativity, and fun to the workplace while maintaining professionalism and setting a?clear vision for a team.
• Excellent strategic planning and budgeting abilities.
• Strong self-motivation and ability take ownership, while knowing when to seek input or delegate.
• Outstanding ability to develop positive relationships and build collaborative relationships with peers across all organization divisions.
• Ability to manage agency partners.
• Ability to think strategically and anticipate organizational needs.
• Excellent written and verbal communication skills and poise for communicating with a variety of audiences.

Preferred

• Industry experience a plus, but not required.

Benefits

• This role will receive benefits standard for all BA employees, including group medical, dental, and vision insurance, flexible spending plans, supplemental insurance, 401k retirement plan with match, professional development support, access to resources through our Employee Assistance Program (EAP), and RTD EcoPass.