Director of Marketing & Communications

Ellicott City, MD (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and scale a strategic marketing function for a residential real estate group across MD/VA/DC, owning brand, demand generation, and agent recruitment.

  • Must-have: 5–10+ years of marketing with data-driven strategy and cross-functional leadership.
  • Must-have: Real estate experience or relevance for multi-channel lead gen and ROI.
  • Standout: Experience coordinating with sales, ops, and tech teams and managing budgets/vendors.

Job Description

Responsibilities

  • Lead and execute a comprehensive, data-driven marketing strategy aligned with company growth goals
  • Own and evolve brand positioning across all channels and client touchpoints
  • Drive digital marketing performance across social media, SEO, email, website, and paid platforms (Google, Meta, YouTube)
  • Build and optimize campaigns focused on lead generation, conversion, and agent recruiting
  • Analyze performance metrics and continuously improve ROI
  • Partner closely with sales, leadership, and tech teams to align marketing with business objectives
  • Oversee content strategy (video, social, lifestyle branding) and maintain a high-quality content calendar
  • Manage vendors, budgets, and timelines with accountability and efficiency
  • Leverage AI tools and automation to scale content and marketing performance

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 5–10+ years of marketing experience (real estate experience strongly preferred)
  • Proven success leading marketing strategy and driving measurable results
  • Strong expertise across digital platforms, analytics, and campaign optimization
  • Excellent leadership, communication, and organizational skills

Preferred

  • Experience with Adobe Creative Suite and video editing
  • Real estate license (MD or VA)

Benefits

  • Competitive base salary + performance-based bonus
  • Health insurance and 401(k)
  • Paid time off and holidays
  • Ongoing professional development
  • A clear path for growth within a scaling organization
The Bob & Ronna Group logo

The Bob & Ronna Group

As a dynamic and enthusiastic married couple, Bob, Ronna and their entire Real Estate Group of professionals work full-time establishing clients for life by providing remarkable service and extensive local knowledge of the entire Maryland, D.C. and Virginia Real Estate Markets. As a Veteran Owned & Operated company, The Bob & Ronna Group is consistently ranked in the Top 1% of REALTORS® Nationwide, as well as the #1 Samson Properties Team in Maryland, the Mid-Atlantic Region AND Country; with Billions Sold since establishing in 2002.As the fastest growing Team in Maryland, The Bob & Ronna Group has an impactful force in the area marketplace with authenticity, reliability and expertise highlighting their reputation; The Group truly goes above and beyond the call of duty to deliver a distinctive, enjoyable experience with extraordinary results to each and every client. Put simply, their objective is to support you through every step of what could be the most important decision of your life, down to the finest detail, like a free moving truck to use! They have the tools to help you accomplish your Real Estate Goals AND Dreams, whatever they might be.Bob was born and raised in Saratoga Springs, New York and graduated with a Bachelor of Science Degree from the U.S. Naval Academy in Annapolis, Maryland. Ronna is a native Washingtonian and Graduated with a Bachelor of Fine Arts from George Mason University in Fairfax, Virginia.

Founded in 2002
Ellicott City, Maryland, USA
50 employees (4 in marketing)

Traffic Signals

Monthly Visitors
31.4K
Traffic Source Mix
Search
51.4%
Direct
43.9%
Referral
2.8%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
4 (8% of company)
Median Career Experience
11.5 years
Median Tenure
6.1 years