Responsibilities

• Lead the development and execution of strategic and integrated marketing and communications plans and strategies to elevate the BBBS brand and identity, align with the strategic plan, and drive engagement across key audiences.
• Partner with the CEO and Vice President of Advancement to align messaging, elevate organizational visibility, and support strategic storytelling initiatives.
• Set annual team goals, budgets, and KPIs; regularly track and report on progress through performance dashboards and data-informed insights.
• Lead ongoing efforts to assess new and innovative technologies that would enhance the BBBS brand experience and marketing efforts, including leveraging AI tools and AI first workflows.
• Lead, manage, and inspire the Marketing & Communications team toward accountable, goal-based outcomes with regular meetings, 1:1s, and transparent communication.
• Lead public relations strategy, including development of a PR and earned media plan with defined KPIs. Oversee media outreach, including messaging, press materials, interview prep, media response, and managing key media relationships.
• Lead the development and execution of multi-channel campaigns and content strategies—overseeing editorial direction, design, and distribution across digital, print, and in-person platforms—to build awareness, drive engagement, and ensure all communications are timely, audience-specific, and aligned with organizational goals.
• Monitor and implement emerging industry trends and best practices to ensure continued relevance of the BBBS brand and marketing efforts.
• Lead and refine the local BBBS Twin Cities’ unique brand identity within the national brand, that reflects our values, community, our participant voices, and our distinct positioning through cohesive visual identity, messaging, and tone.
• Define and utilize audience segments and personas by understanding community motivations and behaviors, ensuring brand strategies and messaging resonate deeply and drive engagement across diverse groups.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Management, or related field
• At least five years of experience of progressively responsible leadership in marketing and communications; nonprofit or mission-driven experience preferred
• Demonstrated experience developing and supervising high-performing direct reports
• Well-rounded experience in brand strategy, content creation, digital marketing, social media, website management, and campaign execution
• Preferred experience with photography, video production, event promotion, and vendor coordination
• Experience leading communications for high-profile events such as galas, donor gatherings, or community campaigns
• Knowledge, Skills, and Abilities: Proven success in leading integrated marketing and communications strategies that increase visibility, engagement, and brand alignment
• Strong understanding of audience segmentation and targeted messaging for diverse groups, including volunteers, families, donors, and community partners
• Understanding of AI and experience incorporating AI capabilities into marketing workflows
• Excellent verbal and written communication skills, with a talent for storytelling that balances heart and impact

Preferred

• Bilingual Spanish proficiency (written and verbal) highly preferred.

Benefits

• We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical, dental, vision and pet insurance, employer-paid long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.
• We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency.