Director of Marketing and Communications

Responsibilities

• Internal Communications, Culture & Employee Engagement
• Strategic Internal Communications: Develop and execute an internal communication strategy that keeps all staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
• Cascading Communication Systems: Design and implement clear procedures, norms, and processes to ensure leadership updates, policies, and strategic decisions flow thoughtfully and consistently from the Executive Team and Senior Leadership Team (SLT) to all staff.
• Intranet & Community Management: Serve as the primary "Community Manager" for Intranet (Workvivo), leveraging the platform to celebrate employee achievements, reinforce shared culture, boost morale, and foster a strong sense of community across all sites.
• Unified Internal Brand: Ensure a consistent look, feel, and tone across all internal channels, newsletters, and announcements so employees experience a cohesive, professional brand identity.
• Leadership Connection & Transparency: Bridge the gap between senior management and staff by creating opportunities for open dialogue, transparent updates, and meaningful two-way engagement (e.g., All-Staff meetings, Q&As, leadership messages).
• Culture & Policy Framing: Collaborate closely with People & Culture, Finance, and Senior Leadership to craft thoughtful, inclusive messaging around key organizational initiatives, policy updates, and official positions on topical/social issues.
• External Presence, Brand Strategy & Visibility
• Elevating BACR’s External Presence: Lead initiatives aligned with Strategic Plan Goal 7 ("Elevate our brand and external presence to increase our influence and impact") to showcase BACR’s community impact and broaden its reach.
• Brand Architecture Strategy: Serve as a thought partner to leadership on BACR’s overall positioning—helping determine the strategic balance between elevating the core BACR brand versus supporting individual program identities (House of Brands vs. Branded House).

Requirements

• Experience: 7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
• Internal Communications Infrastructure: Track record of designing internal communication systems for large, geographically distributed workforces.
• Strategic Messaging Mastery: Proven capability to synthesize high-volume, multi-program operations into concise, highly persuasive narrative frameworks for executive audiences and major funders.
• Strategic Vision: Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
• Funder Landscape Literacy: Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
• Crisis & Media Management: Proven track record handling crisis communications and executive thought leadership programs.
• Tools & Platforms: Experience managing internal communication platforms (e.g., Workvivo, Slack) and modern web/social management tools.

Preferred

• Mindsets
• You believe in the power of storytelling . You are able to take complex things and distill them into an interesting and easily understood story.
• You’re a great communicator . Whether it’s written or verbal, you pride yourself on getting your message across succinctly and in a compelling way
• You can walk in others’ shoes . You think about how things will sound, feel and land for diverse audiences.
• You know how to juggle . You’re comfortable being pulled in many directions and are actually energized by the challenge.
• You’re not afraid to manage up. You’re able to move projects forward and hold people accountable.
• You’re inspired by the work you do. You bring energy, creativity, commitment and passion and they’re a big part of your success.

Benefits

• Core benefits: Medical, wellness/mental health benefit, dental, vision, life insurance, FSA (medical, dependent, transit), hospital indemnity, retirement, WellHub, Pet Insurance, employee assistance program
• Additional Perks: wellness fair, people-centered work culture, ability to make an impact in your community through mission-driven work.
• Time off: Include vacation, sick, 15 holidays, parental and medical leave policy, and mental health days
• Growth: Include conference opportunities, regular training opportunities, and professional development week