Responsibilities

• Translate brand and marketing strategy into clear, executable systems
• Own and evolve our 360° social strategy across founder, brand, and community channels
• Build and manage relationships with schools, aligned brands, and local community partners
• Lead press strategy and media relations alongside external PR partners

Requirements

• Proven experience building and scaling brand presence through thoughtful, strategic communication
• Strong point of view on social—what works, what doesn’t, and why
• Exceptional writing and editorial judgment
• Experience with press and media relations
• Ability to operate both strategically and hands-on
• High taste level with a strong sense of cultural relevance
• Interest in youth, culture, and preventative approaches to wellbeing

Benefits

• At BatonBaton, we take fulfillment seriously—both inside and outside of work.
• We work hard, but we’re thoughtful about how work fits into our lives. Transparency, boundaries, and wellbeing aren’t afterthoughts here—they’re part of how we operate.
• Mental health matters. When support is needed, it’s available.
• Our team has access to the same tools we offer our members—including red light therapy, our soundscape meditation room, and a network of trusted practitioners—during times when the space is not in use.
• We also care deeply about who we build with. We’re intentional about creating an environment people genuinely enjoy being part of.
• Full Heath Benefits also provided to all full-time staff at BatonBaton