Responsibilities

• Collaborate with admissions to develop a marketing strategy for each product line (Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, Camp). Report on results of marketing efforts and make adjustments to plans as necessary
• Develop the annual marketing and communications calendar to support strategic plan
• Oversee creation of admissions marketing materials including digital and printed advertising, paid social advertising, event invitations, flyers, and publicity related to enrollment marketing and retention
• Manage strategy, design, and content of school website. Collaborate and liaise with other Junior Boarding School Association members to maintain the JBSA website and our collective market presence
• Develop the necessary publicity for school-wide community events
• Develop and execute annual integrated communications and marketing strategies/plans in alignment with recruitment and retention efforts.
• Responsible for the production of all school internal and external communications.
• Oversee content creation and strategies for managing all social media channels and Applewild’s digital presence.
• Administer digital asset management of photos and video
• Oversee all videography and photography projects

Requirements

• A bachelor’s degree in marketing, communications, or related field
• 5-7+ years of experience working in marketing and/or communications, preferably with international experience or experience working in an educational setting
• Strong organizational skills, along with the ability to communicate creatively and accurately
• Strong and current skills with social media, SEO, as well as platforms including Adobe Creative Suite, Constant Contact, Canva and Wordpress
• Able to work in a fast-paced, results-oriented environment with multiple priorities.
• The ability to establish and maintain constructive relationships across multiple school constituencies
• Adept at managing multiple priorities and the ability to adapt when things change.
• A competitive spirit that is driven to meet institutional objectives

Benefits

• Applewild School provides a competitive salary and benefits plan. The school also offers reduced fees for mission-appropriate preschool (infants to prekindergarten) children of employees, and a generous tuition remission program for mission-appropriate employee children in grades K-9.