Responsibilities

• Plays a key role in the development and execution of the organization’s destination strategic plan.
• Supervises and manages budget to maximize ROI for all marketing efforts by using all assets available in alignment with the overall strategic plan.
• Creates and supervises marketing plans for ticketed events, marketing campaigns and initiatives to include all available services in- and out-of-market: group sales, public relations, media placement, design and layout, direct mail, promotional development, non‑profit opportunities, etc.
• Performs detailed research and analytics, recommending marketing strategies in relation to destination marketing and event marketing.
• Utilizes analytics and data-driven decision making to evaluate campaign performance, audience engagement, conversion metrics, and ROI.
• Oversee digital marketing strategy including website performance, SEO/SEM, email marketing, paid digital advertising, social media campaigns, and audience targeting.
• Monitors KPIs and prepares regular performance reports for executive leadership.
• Leverages digital platforms, travel trade, and media partnerships to expand reach in target domestic and international markets.
• Leads destination brand positioning efforts to differentiate El Paso in competitive leisure groups, and international markets.
• Evaluates emerging technologies and innovative marketing tools, including AI-driven marketing platforms and audience engagement solutions.

Requirements

• Excellent written and verbal skills, including strong proof-reading
• Bilingual in Spanish and English preferred
• Ability to prioritize multiple projects and meet deadlines
• Ability to effectively supervise and motivate staff
• Excellent communication skills
• Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers
• Professional presentation, appearance and work ethic
• To perform this job successfully, an individual should have advanced knowledge of Microsoft Office. Photoshop and Illustrator design experience a plus.
• Website maintenance and basic HTML knowledge needed.
• Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred

Preferred

• Photoshop and Illustrator design experience a plus.