Responsibilities

• Own and evolve the Commence brand across all channels, ensuring consistency of visual identity, voice, and positioning as the company scales organically and through acquisition.
• Build and execute the annual marketing strategy and budget in direct alignment with growth targets, pipeline objectives, and the corporate development roadmap.
• Lead, develop, and scale the marketing and branding teams, including agency and contractor relationships, with clear accountability for output quality and measurable impact.
• Drive demand generation and account-based marketing for commercial health buyers (payers, health systems, insurers) while supporting federal capture with targeted thought leadership, conference strategy, and customer-facing collateral.
• Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets.
• Position Commence's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation.
• Own digital presence end to end: website, SEO/SEM, social channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity.
• Lead public relations, analyst relations, and executive visibility programs, including awards, speaking placements, and earned media in federal health and health technology press.
• Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and close.
• Ensure all marketing activity respects the compliance realities of a federal health contractor, including accurate claims, protection of sensitive information, and appropriate handling of client references.

Requirements

• 10+ years of progressive marketing experience, including 5+ years leading marketing teams at the director level or above.
• Demonstrated success marketing technology or technology-enabled services businesses in both the federal/government sector and the commercial sector.
• Deep familiarity with federal market dynamics: capture lifecycles, GovCon media and conference ecosystems, teaming-driven awareness, and marketing's role in supporting proposals and past performance narratives.
• Proven commercial demand generation track record with accountability for pipeline metrics, not just brand activity.
• Experience building or significantly scaling a marketing function, including team hiring, budget ownership, and agency management.
• Exceptional writing and messaging skill, with the ability to make complex technical and clinical capabilities clear and compelling.
• Bachelor's degree in marketing, communications, business, or a related field.

Preferred

• Direct experience marketing in the public health or healthcare sector: federal health agencies (CMS, VA, DHA, HHS), payers, or health technology.
• Experience inside a private equity-backed or high-growth environment, including brand work through acquisitions or rebrands.
• Familiarity with AI and data platform positioning, including responsible AI messaging in regulated markets.
• Experience with Salesforce-based marketing operations and modern martech stacks.