Responsibilities

• Leads the development and implementation of the consumer marketing and innovation strategies in partnership with cross-functional stakeholders to build revenue enhancing concepts.
• Consults on annual marketing calendar shaping the customer’s annual business plan.
• Develops and executes customer promotions/programs leveraging brand strategies and consumer insights to drive increased consumer preference and customer activity.
• Nurtures long-term customer relationships and has full ownership of senior level customer relationships to drive sustaining growth and expansion. Serves as subject matter expert at top-to-top customer engagements.
• Leads performance management on customer and national marketing programs and innovation.
• Champions customer and Coca-Cola Freestyle imperatives internally and externally to deliver our Customer Commitment of Excellence.
• Leads consumer and customer research strategies.
• Leads test and learn analyses powered by Freestyle and other platform data sources, translating data into actionable business insights and recommendations.
• Drive strategic insights, including fleet-wide performance assessments and opportunity identification, partnering closely with the Director, Testing Analytics.

Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
• 5 or more years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Customer Relationship Management (CRM) experience.
• Advanced Strategic Thinking & Application.
• Robust Forecasting and Planning.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, and customer needs while turning this knowledge into action and results.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.
• Skills: Business Insights, Data Analysis, Researching, Storytelling

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.