Responsibilities

• Own the beta sprint end-to-end: campaign planning, channel strategy, creative direction, and performance tracking.
• Build distribution partnerships with sports fan communities, collectors, and adjacent interest groups to reach non-crypto audiences (the 93% without wallets).
• Navigate paid media constraints. Sweepstakes products face classification challenges on Meta and Google; you will identify compliant pathways, including charity partnerships and specialist agencies with lottery and sweepstakes experience.
• Build the beta economics model with the CFO: prize cost, required members, CAC, viral coefficient (k-factor), and acquisition channel splits.
• Coordinate social content capture from prize winners (travel, event footage, testimonials) as part of the campaign.
• Manage external agencies and specialist contractors across PPC, creative, and compliance.
• Build and own the marketing function from scratch: hiring plan, tool stack, reporting cadence, and budget.
• Develop the D2C acquisition playbook for the US market (Phase 1), with Canada as a parallel market.
• Leverage the founding team’s network (public-company PR channels, radio distribution in Canada, crypto and fintech contacts) as force multipliers for organic reach.
• Work with the CEO on PR strategy, including press releases through a partnership with a publicly listed company, for cost-effective global distribution.

Requirements

• You came up through the marketing supply chain: copywriting, traffic management, coordination, then PM or director-level roles. Half hands-dirty execution, half strategic.
• Proven track record in user acquisition for consumer products, ideally in gaming, fintech, lottery and sweepstakes, or crypto.
• Experience running paid media across Meta, Google, and programmatic, including navigating compliance and classification challenges.
• Comfort with community-driven distribution: identifying, infiltrating, and activating niche audiences (fan groups, collectors, interest communities) as acquisition channels.
• Strong coordinator: you manage agencies, contractors, and cross-functional stakeholders without a team of 30 underneath you.
• Data-literate: you work in CAC, LTV, ROAS, k-factor, and conversion funnels, and can build a marketing economics model in a spreadsheet.

Preferred

• Experience marketing regulated products (sweepstakes, lottery, or gaming) and the compliance constraints that come with them.
• Crypto or Web3 marketing experience, particularly reaching non-crypto-native audiences.
• Relationships with sports communities, content creators, or influencers in the US and Canada.
• Experience with charity-linked promotional campaigns.
• Familiarity with viral and referral mechanics and product-led growth.
• International marketing experience (Canada, UK, India, or Southeast Asia are all on the roadmap).