Responsibilities

• Develop and execute Altura’s marketing strategy and plan and to support Trailmap goals and integration with the business plan
• Steward Altura’s brand identity, ensuring consistency in messaging, visual standards, and tone across all internal and external communications.
• Develop and manage the annual marketing budgets and leverage internal and external resources to build capacity and disciplined execution
• Manage internal and external (agency) resources
• Conduct market research to continually update target client trends, budgeting processes, and pain points; develop strategies for Altura to capitalize on the market intelligence
• Collaborate proactively with Studio Leads to understand their marketing needs and execute marketing strategies.
• Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations.
• Track key performance indicators (KPI’s) to monitor the effectiveness of marketing and business development activities and present findings to the Leadership Team; collaborate with the Director of Operations and Sales Operations to track and report on the KPIs
• Leverage AI tools strategically to increase internal efficiency and accelerate content ideation, while strictly maintaining Altura's high standards for technical accuracy, brand voice, and thought leadership integrity.
• Develop a streamlined knowledge-extraction process for Altura’s technical subject matter experts, minimizing their time investment while maximizing the creation of high-impact case studies, white papers, and conference presentations.

Requirements

• Minimum 7-10 years of B2B marketing experience, with at least 3-5 years in a strategic leadership or team-management role (e.g., Director, Senior Manager)
• Experience managing external creative agency resources
• Bachelor's Degree in Marketing or related field

Benefits

• Altura is proud to offer a generous total compensation package that includes base salary, bonus potential, and a comprehensive benefit package that includes health benefits (medical and dental plans), paid time off (vacation, sick and holiday), financial benefits (retirement plan with both match and annual company contribution, life insurance, short- and long-term disability, and commuter benefits). Additional benefits for regular full-time employees include fitness reimbursement, healthcare and dependent care pre-tax spending plans, tuition reimbursement, back-up daycare and family support benefits, EAP, work life assistance and a holiday contribution program.