Responsibilities

• Brand and positioning. Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. Ensure every external touchpoint — sales decks, LinkedIn, the website, conference presence — lands the same message with the same clarity.
• Demand generation and pipeline contribution. Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. Own marketing-sourced and marketing-influenced pipeline targets. Partner with the CRO to align marketing motion with sales priorities.
• Digital marketing infrastructure. Augment the digital footprint, marketing automation, attribution, and analytics stack we need to operate as a modern healthcare company. Own the data — know what's working, what isn't, and what to kill.
• Content and thought leadership. Drive the editorial calendar across LinkedIn (including our flagship series, The Care Equation), executive thought leadership, white papers, webinars, and earned media. Translate clinical and economic complexity into content with which payors and providers actually engage.
• Sales enablement. Evolve the collateral, talk tracks, case studies, and competitive intelligence that make every commercial team member faster and sharper.
• Direct-to-consumer marketing strategy. In partnership with the CRO and leadership, support the marketing strategy for our DTC digital marketing needs — caregiver acquisition, family-facing brand, funnel design — and oversee the digital marketing specialist executing it.
• Conferences, partnerships, and field marketing. Own our presence at the conferences that matter and lead co-marketing motions with strategic partners.
• Team building. Hire, develop, and lead the marketing team as we scale. Set the bar for craft, velocity, and accountability. Be bold and incorporate agentic AI into the future needs of GTM.

Requirements

• 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role
• Healthcare experience is required — ideally in Medicare, value-based care, payer-facing B2B, or digital health. You know the difference between an MA plan and an ACO, you've worked inside HIPAA, and you know how to market into a regulated, evidence-driven buyer
• Demonstrated digital marketing fluency — marketing automation (HubSpot expertise non-negotiable), SEO/AEO, paid media, attribution, lifecycle marketing, web analytics. You've built funnels, not just briefs.
• A proven track record of generating measurable pipeline and revenue impact in a B2B environment, with bonus credit for B2B2C experience.
• Startup operating instincts — you've worked in environments where the playbook was being written in real time; you've built systems where none existed, and you've operated comfortably without an army of specialists behind you.
• Genuine creative range — you can write the headline, sketch the campaign concept, and direct a designer; you have strong taste and you defend it.
• Strategic depth and tactical rigor — you can build the annual marketing plan and ship a webinar landing page in the same week without losing altitude on either.
• Executive presence and clear, persuasive writing — you'll be in front of our board, our customers, and our partners.

Preferred

• Direct experience marketing into Medicare Advantage plans, ACOs, or Medicare Supplement carriers
• Familiarity with the CMS GUIDE Model, value-based care economics, or chronic care management
• Experience launching or scaling a DTC healthcare offering
• A personal connection to dementia, caregiving, or aging — this work is hard, and we hire people who care
• A point of view on how marketing should support a clinical operating company — not a tech company that does care

Benefits

• Comprehensive health, dental, and vision benefits
• PTO and a culture that respects it
• The chance to build a category-defining marketing function for a mission that matters