Director of Marketing

Responsibilities

• Plans, designs, implement and project manages marketing campaign strategy
• Responsible for implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Works closely with sales, publishing, program and business development to set strategy, design and implement proactive, goal driven marketing campaigns.
• Develops engaging marketing campaigns that are relevant and relatable to the target audience to love and choose our programs, products and services first.
• Develops, monitors and adjusts as needed annual and on-going marketing campaigns
• Collaborates with CEO and CFO to establish a marketing campaign budget. Manages and distributes funds across channels like digital, social, print, and paid ads
• Ensures that marketing campaigns have a unique identity and that they are developed with the intention to achieve or exceed the campaign goals.
• Research target demographics and market trends to shape messaging.
• Ensures every campaign touchpoint matches the core brand identity
• Chooses the right platforms (SEO, email, events, PR) for the product and target market.

Requirements

• This is not an entry level position, at least 3 years of progressive experience that logically drives to CMO position.
• Master’s degree in marketing, communication, education or similar field required.
• Three years of active, hands-on experience managing pay-per-click (PPC) campaigns, and strong data analysis skills.
• Able to accurately interpret click-through rates (CTR), conversion rates, and performance trends to make smart adjustments.
• Proficient knowledge of HubSpot, preferred; familiarity with Salesforce, Word Press and Woo-Commerce a plus. Must be able to quickly learn, master and guide others in the CRM platforms used in marketing.
• Has a mix of technical platform knowledge and copywriting ability.
• Comfortable communication with multiple levels with professionals.
• Able to lead and grow a team of high-performing marketing talent.
• Experienced in communicating with multiple educational professional audiences, preferred
• Able to operate on both a tactical and a strategic level, overseeing a highly effective teams while also collaborating with colleagues and follow social media and AI marketing trends.

Preferred

• Experienced in communicating with multiple educational professional audiences, preferred