Responsibilities

• Develop, guide and execute the communications strategy and the annual communications plan to advance CCNY’s strategic goals and brand identity.
• Close collaboration with the Development team to coordinate these efforts.
• Create and implement compelling campaigns and special initiatives with emotive and motivating stories and materials to strengthen CCNY’s brand, advocacy and fundraising efforts.
• Form strong relationships with program staff develop and implement integrated communications strategies.
• Closely collaborate with Development team on communications strategy for donor cultivation, acquisition, engagement, and retention.
• Create compelling campaigns across all channels to reach new audiences, increase the number of supporters and build loyalty and collaborate closely with Development team to coordinate the implementation of campaigns and content across channels and segments.
• Direct and develop a compelling annual report that tells the story of the organization and its programs and reflects the brand, voice and impact.
• Design and implement an internal content request and review/approval system for gathering and creating stories, photos, and other content required to support organizational-wide communications efforts.
• Develop creative concepts and oversee the production and distribution of multi-media content, including, but not limited to writing and designing ads, audio slide shows, blogs, emails, e-newsletters, issue briefs, reports, photo shoots, postcards, telemarketing scripts, social media posts and videos.
• Oversee the development of collateral and promotional materials, supporting CCNY’s presence at conferences, meetings, and events.

Requirements

• Bachelor's degree in communications, English, Journalism, Marketing, PR or a similar field.
• Master’s degree preferred.
• Minimum of 3 years of progressive leadership and management experience required.
• 10+ years of well-rounded professional experience in branding and communications, preferably with a non-profit organization.
• Strong project management, interpersonal, organizational and communication skills.
• Ability to manage projects involving multiple stakeholders through several rounds of review, from concept to execution.
• Experience developing and implementing comprehensive communications and marketing strategies.
• Ability to manage tasks and workflow and work with outside vendors to meet deadlines. Strong attention to detail.
• Passion for storytelling.
• Practical knowledge and hands-on experience with content management systems, graphic design programs, media and social media monitoring databases and project management software; understand trends in digital and social media; deep knowledge of marketing copywriting compliance and marketing trends across various platforms.

Preferred

• Master’s degree preferred.