Director of Marketing at CareOne Group | New Jersey, USA | $84K/yr – $90K/yr

Director of Marketing

New Jersey, USA (On-site)

$84K/yr – $90K/yrDirector/Executive3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive CareOne marketing and admissions growth by owning planning, training, referrals, and cross-functional collaboration.

Own the quarterly marketing and growth plan to drive admissions.
Must-have: 3–5 years in healthcare sales/marketing with facility experience.
Standout: Extensive cross-functional leadership, staff training, and community outreach.

Create and implement the quarterly marketing/growth plan.
Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
Create and implement monthly direct mail pieces to inquiries and professional referral sources.
Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
Train other department heads on the role of marketing and customer service.
Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
Train back up designees on process of giving tours and taking inquires.
Maintain records and results on all referral and conversion activity.

Bachelor's Degree in Marketing, Business, Communications or related field
3-5 years' experience in sales and marketing and/or a related healthcare field background
Healthcare work experience - preferred.
Social Work experience - preferred.
Sales and Marketing experience preferred.
Assisted Living and Skilled Nursing Facility experience preferred.