Director of Marketing

New Jersey, USA (On-site)

$84K/yr – $90K/yrSenior Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the facility’s marketing, admissions and referral program with training, events, and reporting to improve occupancy.

  • Primary focus: marketing plan, referrals, and staff coaching
  • Must-have signal: Bachelor’s degree plus 3–5 years in sales/marketing or healthcare
  • Standout signal: healthcare facility marketing leadership with census and QA oversight

Job Description

Responsibilities

  • Create and implement the quarterly marketing/growth plan.
  • Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
  • Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
  • Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
  • Create and implement monthly direct mail pieces to inquiries and professional referral sources.
  • Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
  • Train other department heads on the role of marketing and customer service.
  • Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
  • Train back up designees on process of giving tours and taking inquires.
  • Maintain records and results on all referral and conversion activity.

Requirements

  • Bachelor\'s Degree in Marketing, Business, Communications or related field
  • 3-5 years\' experience in sales and marketing and/or a related healthcare field background
  • Healthcare work experience - preferred
  • Social Work experience - preferred
  • Sales and Marketing experience preferred
  • Assisted Living and Skilled Nursing Facility experience preferred

Preferred

  • Healthcare work experience - preferred
  • Social Work experience - preferred
  • Sales and Marketing experience preferred
  • Assisted Living and Skilled Nursing Facility experience preferred

Benefits

  • Comprehensive Healthcare Benefits
  • Multiple Medical Plans
  • Including Pharmacy
  • Including Teladoc
  • Multiple Dental Plans
  • Vision Plan
  • Health Savings Account (eligibility restrictions apply)
  • Flexible Spending Accounts
  • Voluntary Life and AD&D
  • Short-Term and Long-Term Disability Plans

Marketing Team

Marketing Roles Posted (Last 30 Days)
1