Responsibilities

• Develop and execute a comprehensive marketing and business development strategy that strengthens brand visibility, supports revenue goals, and drives long-term growth.
• Track performance metrics, marketing analytics, and lead trends to continually refine marketing initiatives.
• Identify and cultivate high-trust partnerships with architects, interior designers, realtors, luxury developers, and other industry professionals who influence residential renovation projects.
• Maintain and grow relationships with referral partners to strengthen the company’s reputation and referral network.
• Lead and actively manage the company’s digital presence across two websites, social platforms, and industry platforms including Facebook, Instagram, YouTube, LinkedIn, and Houzz.
• Maintain consistent, high-end brand identity across all marketing platforms, public-facing materials, and digital/print content.
• Lead and manage the company’s full marketing ecosystem, including two websites, social platforms, digital advertising, reputation management, and content strategy.
• Update website content, including project pages, blogs, and photo galleries, with technical support as needed.
• Develop and execute social media strategy and create/manage content such as project storytelling, photography, video production, and marketing collateral.
• Monitor and maintain the company’s online reputation across Google, Houzz, and other platforms, including responding to reviews.

Requirements

• 10+ years of experience in marketing, business development, or brand leadership.
• Experience within residential remodeling, design-build, architecture, interior design, or luxury residential real estate is strongly preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• MBA or advanced marketing certifications are a plus.
• Strong marketing strategy and brand development experience.
• Proven ability to build professional relationships and develop referral networks.
• Experience managing digital marketing platforms, websites, and social media.
• Strong communication, writing, and presentation skills.
• Proficiency with website platforms (WordPress), digital advertising tools, and social media platforms.
• Proficiency with Google Ads and digital advertising platforms, including campaign setup, monitoring, and optimization.

Preferred

• MBA or advanced marketing certifications are a plus.
• Experience with CRM systems is beneficial.

Benefits

• Health & Wellness: Comprehensive health coverage
• Retirement: SIMPLE IRA retirement plan with company contribution
• Time Off: Generous Paid Time Off (PTO) and paid holidays
• Perks: Professional development opportunities and reimbursement for industry networking expenses
• Health insurance
• Paid time off
• Retirement plan