Little Land Pediatric Therapy & Play Gym

Director of Marketing & Business Development

Austin, TX (On-site)

$60K/yr – $70K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the integrated brand voice and multi-brand marketing strategy across healthcare, B2B software, and consumer products, while leading a small offshore creative team and coordinating communications for launches, partnerships, and events.

Own brand voice across multiple brands and audiences
Lead marketing strategy and asset production for digital channels
Build wholesale and institutional partnerships and manage a small creative team

Job Description

Responsibilities

Own brand voice, messaging, and consistency across a family-facing healthcare services brand, a B2B software brand, and a consumer products brand, adapting tone for each audience without losing coherence
Lead digital marketing strategy across social, email, web, and content for all brands, and manage production of campaigns and assets with a small offshore creative team
Develop communications plans for launches, openings, franchise announcements, and company milestones, executing within CEO-approved budgets
Attend 3–5 industry conferences per year alongside the CEO across healthcare, technology, and education, doing pre-event research and outreach and representing the company on-site
Build and manage a wholesale and institutional partnership pipeline for the consumer products brand: buyers, distributors, and school/district contacts
Manage a three-person offshore creative team (two graphic designers, one influencer/social coordinator), setting priorities and maintaining quality standards

Requirements

Experience marketing to both consumers (B2C) and businesses or institutions (B2B). You understand these audiences are moved by different things
Background in one or more of: healthcare or healthcare services, education or education technology, consumer products, franchising, or B2B SaaS
Strong written and verbal communication skills: clear, compelling, and audience-aware
Self-direction and follow-through; comfort operating across multiple brands without losing voice or coherence
An eye for design and a working sense of what good creative looks and feels like
Energy for conference environments: travel, networking, and high-visibility representation
Comfortable working in close, day-to-day partnership with a CEO and moving quickly on their priorities

Little Land Pediatric Therapy & Play Gym

Little Land Pediatric Therapy & Play Gym is a unique, child-centered destination where developmental therapy meets purposeful play—all under one roof. We are committed to helping children grow, learn, and thrive by combining expert pediatric therapy services with sensory-rich play environments designed to support every stage of early childhood development.Founded on the belief that every child deserves the opportunity to reach their full potential, Little Land offers occupational therapy, speech therapy, physical therapy, ABA and feeding therapy services provided by licensed pediatric specialists. Our therapy programs are grounded in clinical expertise and focused on achieving real developmental milestones that matter to families.In addition to our therapy services, each Little Land location features an indoor play gym that’s open to the public—offering a fun, safe, and inclusive space for children to explore, move, and build critical skills through play. From sensory exploration and music classes to birthday parties, open play sessions, and parents’ night out events, we create experiences that are both fun and developmentally supportive.Our model fosters collaboration between therapists, parents, and caregivers, making it easy for families to access therapeutic support in a joyful, judgment-free environment. With locations across the country and a growing franchise network, Little Land is redefining what pediatric therapy can look like—fun, functional, and family-friendly.At Little Land, we don’t just support development—we celebrate it.

Founded in 2014

Cedar Park, Texas, USA

60 employees (2 in marketing)

www.littlelandplaygym.com